Date Posted: 11/20/2025
Req ID: 46125
Faculty/Division: School of Management
Department: Joseph L. Rotman School of Management
Campus: St. George (Downtown Toronto)
Description:
About us:
The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.
Your opportunity:
The Strategic Communications Specialist reports to the Director, Strategic Communications and works as part of a five-person strategic communications team. This role develops content that engages prospective Rotman students, the Rotman community and the wider business community. Content created will be featured on the main Rotman website, and/or the Rotman Insights Hub website, and/or Rotman Management magazine and shorter content will be created to be featured on Rotman social media channels.
The Strategic Communications Specialist will work on varied types of content, including:
- Profiles of alumni and students and other news stories, for www.rotman.ca. Thought leadership content, from Rotman faculty as well as global thought leaders outside the Rotman School, for a non-academic audience,to appear in Rotman Management magazine (print and digital).
- Thought leadership content for a non-academic audience to appear on the Rotman Insights Hub (digital)
- Social media content for varied channels
- Select internal communications to build engagement among faculty, staff and students
The content is produced to achieve various outcomes:
- Highlight the value of Rotman graduate programs through profiles of Rotman students and alumni, showing their transformative journeys, the richness of Rotman programs and activities and showcase varied career outcomes. This content supports the work of our recruiting teams across all programs.
- Highlight the range, impact and applicability of Rotman faculty research, based on interviews with faculty members about their work
- Feature insights and problem-solving tools from select external global researchers and management practitioners
- Cover School news including new programs or initiatives, high-impact awards and successes significant investments, etc.
The Strategic Communications Specialist works closely with Rotman faculty, works selectively with global researchers and practitioners outside Rotman, and works regularly with many colleagues from other departments, such as the Advancement team (including Alumni Relations) and program staff, proactively digging for story leads. The Specialist conducts interviews and produces content on an ongoing basis.
The position is responsible for creating content that positions Rotman as a premium brand in the eyes of our varied audiences while ensuring appropriate breadth in covering the School’s wide-ranging research, programs and initiatives.
Your responsibilities will include:
- Researching and recommending story ideas that advance priorities and initiatives
- Keeping well-informed on economic and market trends and competitor environments
- Writing news and feature stories
- Probing for information from clients to determine target audience, key messages, appropriate voice and tone of communication
- Producing promotional and outreach materials.
- Identifying and resolving editorial issues.
- Keeping well-informed on communication and marketing trends and best practices
- Developing and maintaining relationships with news reporters and media contacts
Essential Qualifications:
- Bachelor's Degree or acceptable combination of equivalent experience.
- Minimum of five years of journalistic experience, and relevant work experience in corporate communications, journalism, or related fields; With a solid portfolio indicating proven ability to produce engaging content and interviews for varied audiences; Experience in magazine editing or newsletters an asset.
- Demonstrated experience in managing complex initiatives and formatting content for varied platforms—including print, digital and social media—is imperative.
- Experienced in content planning and development, including: researching, interviewing, writing and copy editing for various platforms (digital, print/social media/etc.)
- Proven experience in developing user-focused content that meet business objectives across business segments and diverse audiences
- Requires in depth knowledge and understanding of the principles of storytelling and content production.
- Strong familiarity with current global business issues and interest in varied topics
Assets (Nonessential):
- Experience developing content for videos and podcasts is an asset
- A working knowledge of key issues in higher education is desirable
- Experience dealing with media contacts is desirable
- Knowledge of the University environment or experience working in a business school would be helpful, but is not essential.
To be successful in this role you will be:
- Diligent
- Meticulous
- Organized
- Proactive
- Resourceful
- Team player
Closing Date: 11/28/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $86,340. with an annual step progression to a maximum of $110,415. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.
