Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. As the Director of Media Effectiveness, you will lead a cross-disciplinary team consisting of a data analysts and media effectiveness analyst. As the senior contact for your client, you will partner with the client, investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. The aim of this role is to own all of media performance, not just digital channels. Accountabilities: Lead client development efforts for advanced analytics, including new and organic business pitches Collaborate across the dentsu network, including Merkle, to bring in automation and support our clients in complex analytics projects Manage the analytics business for a portfolio of clients Lead the integration of all analytics disciplines in service of client business outcomes Act as the senior contact for analytics, adapting to business challenges with agility and direction Advise client on how best to apply econometrics and attribution of their media directly to their media planning & business efforts Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions Mentor and develop skill set of analytics teams Explore business opportunities in Creative Analytics and new spaces in advanced analytics Partner in the development of agency thought leadership Qualifications Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field. A minimum 5 years’ experience in a similar role with a focus in media or digital Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc. Experience with Data Visualization software and dashboard building (e.g., Tableau) This role knows how to deliver a story with data. Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees Extensive experience with statistical modelling techniques Experience in the development and execution of data strategies for a highly complex client. Team-oriented with a collaborative spirit Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience is a critical qualification Exceptional attention to detail Proven track record of achievement in the management of teams in a data-driven agency environment Strong presentation skills and personal presence Strategic forward thinker with proven leadership skills Additional Information The salary range for this position is $100k-$115k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process. #LI-DM1 Location: Toronto Brand: Dentsu Media Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work
