Work Flexibility: Remote or Hybrid or Onsite We are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing, collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced, high-impact environment, shaping marketing strategies, driving campaigns, and delivering measurable results while supporting the growth of life-saving products. What you will do: • Understand customer groups, including why customers buy the product or service approach for the product or portfolio • Understand the different marketing channel strategies and associated business implications • Track and report results/KPIs to leadership and sales • Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information • Explain different product features to different customers as appropriate to their needs • Maintain customer engagement and deeply understand customer needs • Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc • Understand what customers value and how they perceive different attributes of the product or portfolio • Articulate why the product or portfolio adds value or solves problems for the customer • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio • Propose objectives for generating clinical evidence and evaluating studies • Tie the business goal of the product or portfolio to the overall goal of Stryker • Synthesize market trends and make recommendations on areas of strategic focus • Develop new strategies, sales tools, and communication plans for the product or portfolio • Apply clinical knowledge in combination with technical knowledge to educate and articulate value • Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio • Responsible for the obsolescence plan • Provide analytical support to set price • Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals • Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning • Provide marketing intelligence group with key objectives and inputs to drive customer insights - Develop and implement a social media strategy to stimulate demand, increase brand awareness, and support partner onboarding, in alignment with corporate guidelines. - Track and report digital engagement metrics, including reach, conversion, and resource downloads. - Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market growth of AEDs, using customer segmentation and market analysis. - Collaborate with professional associations and national bodies to expand reach and credibility, leveraging co-marketing initiatives and sponsorships. What you will need Required: Bachelor’s degree required 4+ years of work experience required Preferred: 2+ years of medical device or marketing experience preferred B2B and/or B2C experience preferred Travel Percentage: 20% Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.
