TAG Software Group is looking for a AI Product Marketing Manager to join our team in Montréal, Canada (Hybrid).
ABOUT TAG SOFTWARE GROUP:
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.
Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.
INVESTMENT APPROACH:
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.
CULTURE:
TAG Software Group is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble, and Stay Hungry.
POSITION DESCRIPTION:
We are seeking a full-stack, execution-focused Team Marketer who brings creativity, autonomy, and a growth mindset. You will own and execute marketing across content creation, social media, email, website updates, growth initiatives, and go-to-market activities. This role requires someone who can move quickly, operate independently, and collaborate closely with leadership, sales, and product teams to support growth across North America.
KEY RESPONSIBILITIES:
Strategy + Execution
Drive Sadie’s day-to-day marketing across content, email, website, social, and outreach
Build clear messaging and positioning for dealership GMs, service directors, and owners
Collaborate closely with founders, sales, and product on GTM and lead generation
Content, Creative & Web
Design visual content (graphics, product visuals, ads, social assets) using tools like Figma/Canva
Create written content: LinkedIn posts, product explainers, case studies, landing pages, emails
Manage the Sadie website (Framer is a must)
Create or edit short-form video content using AI or lightweight tools (product demos, social clips)
Own Sadie’s social presence, especially LinkedIn (organic + paid campaigns)
Email & Lifecycle Marketing
Plan, write, design, and run email campaigns (newsletters, sequences, product updates)
Manage CRM and email tools (HubSpot, Mailchimp, Apollo, or similar)
Track email performance and iterate quickly
Growth & Demand Generation
Run growth experiments to drive awareness and inbound leads
Build and optimize outreach sequences (email, LinkedIn, video)
Execute multi-channel campaigns and double down on what works
Drive organic discovery through content, SEO, and targeted outreach
Product & GTM Support
Support product launches with messaging, visuals, and distribution plans
Translate features into compelling stories for dealership teams
Collaborate with product to understand updates and shape communication
Analytics
Track and analyze key performance metrics (GA4, LinkedIn analytics, email metrics)
Use insights to improve content, campaigns, and funnel performance
3+ years of marketing experience in a startup environment
Ability to design visual content (Figma, Canva, or similar)
Experience running email campaigns end-to-end
Comfort with CRM / email tools (HubSpot, Mailchimp, Apollo, etc.)
Strong writing, messaging, and content creation skills
Ability to build landing pages (Framer is a must)
Basic analytics skills (GA4, social analytics, email metrics)
Comfort using AI tools (content, video, automation)
High learning velocity, scrappy mindset, and proactive attitude
Automotive or SaaS experience is a major plus
ADDITIONAL or PREFERRED QUALIFICATIONS:
Experience as an early marketing hire
Background in product or growth marketing
Familiarity with AI/ML technologies or automation tools
Understanding of operational buyer personas
Technical curiosity and comfort learning new tools quickly
High ownership and autonomy over marketing direction
Opportunity to work directly with leadership in a fast-paced environment
Minimal bureaucracy and rapid decision-making
Access to advanced AI tools to enhance output
Opportunity to shape a growing brand across North America
Role with real impact on growth and customer acquisition
Ready to join a collaborative and innovative team where you can make an immediate impact?
