Job Description What will you do Partner with product and marketing teams to help define KPIs and success metrics for online portfolios, products and experiences. Validate and maintain analytics tracking across web properties, including public, secure and other website properties. Perform deep-dive analysis to uncover insights and optimization opportunities. Build and maintain dashboards and automated reports to monitor product performance and user engagement using built in dashboard solutions and Tableau. Implement new tagging and tracking requirements, work with engineers on implementation and test new implementations. Query and analyze data in Digital Analytics platforms (Amplitude, Adobe Analytics, Google Analytics) and other data sources such as Snowflake What do you need to succeed? Must-have 5+ years of experience in digital analytics or data analysis roles. 5+ years of experience using one of major digital analytics platforms (Adobe Analytics, Google Analytics, Amplitude) Experience with Tag Management (Google Tag Manager, Tealium iQ) platforms is a plus Experience designing dashboards and reports in Looker, Tableau and other platforms Nice-to-have Strong hands on experience using SQL to query data. Working knowledge of JavaScript for debugging tagging implementations on digital properties. Solid understanding of web and mobile tracking, cookies, data layers, etc. Experience with CDP systems is a plus Experience in campaign attribution and media tracking. Strong analytical skills Excellent communication skills and ability to work cross-functionally What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation RBCI software tools to boost your productivity Leaders who support your development through coaching and managing opportunities Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Job Skills A/B Testing, Communication, Content Marketing, Customer Behavior, Detail-Oriented, Digital Analytics, Digital Marketing, Digital Marketing Campaigns, Digital Marketing Platforms, Effectiveness Measurement, Interpersonal Relationship Management, Website Analytics Additional Job Details Address: MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA City: Mississauga Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: INSURANCE Job Type: Regular Pay Type: Salaried Posted Date: 2025-11-27 Application Deadline: 2025-12-12 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
