Description
Join our team and what we'll accomplish together
TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
We're seeking an experienced Sr Brand Manager to elevate the TELUS brand across all touchpoints. This strategic role will be instrumental in maintaining brand consistency, driving top-of-funnel awareness, and ensuring our brand continues to resonate with our audiences globally. As the guardian of our brand, you'll develop and maintain the messages, tools, guidelines, and assets that empower our teams to bring the TELUS brand to life.
What you will do
Develop and execute brand strategy that aligns with business objectives
Lead overarching top-of-funnel brand campaigns that help build global awareness and consideration
Establish, update, and develop comprehensive brand guidelines and tools for team members
Manage budget overview for A&P brand spend
Provide data driven insights to inform brand strategy and decision making
Manage agency onboarding and relationships for all campaign and creative work
Act as the primary brand liaison between internal teams and external partners
Oversee campaign production to ensure brand standards are met
Qualifications
What you bring
Bachelor's degree in Marketing
7+ years of experience in brand marketing Experience in B2B marketing Strong aesthetic sensibility and ability to evaluate creative work
Deep understanding of brand building principles and best practices
Ability to see the big picture while managing tactical execution
Ability to work collaboratively in a fast-paced, cross-functional environment
Strong business acumen with an ability to evaluate ideas against business needs and success criteria
In-depth knowledge of best practices for campaigns and user journeys at the top of funnel
Excellent project management, communication and presentation skills
