The Acura Marketing Lead is essential to ensure marketing activities directly support the business goals and sales targets set by Sales Operations. The Marketing Lead is responsible for liaising with the Zone Operation Managers and the Dealer Advertising Associations to ensure they are aligned with our advertising strategies and there are no budgetary issues. Additionally, the Marketing Lead is also responsible for overseeing Acura’s social media presence. RESPONSIBILITIES Collaborate with Zone associates to monitor Dealer Advertising Associate marketing initiatives to ensure compliance with brand standard and best practices. Liaise with partner agencies to create and/or adapt creative for use in various social media channels, to support key activities and launches; Manage and oversee the brand and retail development of creative and media strategies, ensuring consistency through all mediums Liaise with partner agencies to propose creative strategies for achieving retail sales objectives Develop, present, track, and create countermeasures for yearly Advertising objectives using monthly CAPDO reflections, program meeting support and annual business plan exercises; Support zone/dealer advertising for asset distribution, on-going consultation and playbook support Manage the marketing budget for production, digital, and fees; Other duties as required. QUALIFICATIONS Diploma in advertising, communication and/or digital marketing, business; 5-10 years experience; Advertising Coordinator, advertising agency staff, sales experience would be beneficial; Digital media knowledge, communication, analytics, time management, creative, project management Analytical and Problem solving skills. This position requires employees to work on-site four days per week. Honda Canada Inc. is committed to providing accommodations during the recruitment process for applicants with disabilities, upon request. Accommodations will take into account the applicant’s accessibility needs. If you require accommodation at any time during the recruitment process, please email Human Resources at accessibility@honda.ca or call (905) 888-4331. The Power of Dreams is alive at Honda. Browse Jobs at Honda Canada, Honda Financial Services and Honda Trading Canada. Build a career with Honda. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. The best people produce the best products. That's why Honda is constantly on the lookout for bright, ambitious team players who have a strong commitment to improving society, the environment, as well as themselves. Honda has long been a company whose corporate culture centres around people who successfully work together to produce technologically advanced and environmentally conscious products. We believe that everyone involved in the process of buying, selling or producing a Honda product should have a positive experience. At Honda, respect for the individual is a fundamental belief and we recognize, respect and value individual differences in one another. We are committed to creating equal opportunity for all our Associates to grow in a diverse and inclusive work environment while driving continuous improvement with Passion, delivering Joy and Value to our Customers. We invite you to follow your own dreams and explore the career opportunities at Honda today.
