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At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.
Position Summary
The Manager, Global Partnerships is a highly collaborative, relationship-driven professional responsible for cultivating, managing, and enhancing strategic partnerships that strengthen Alberta’s global presence as a leading tourism destination. This role plays a key part in building meaningful connections with agencies, national and provincial DMOs, key Alberta stakeholders, and internal Travel Alberta (TA) teams.
As a connector and trusted representative of the organization, the Manager ensures that all partnership initiatives align with TA’s strategic priorities and deliver measurable impact. The ideal candidate is proactive, adaptable, and confident navigating a rapidly evolving environment that increasingly integrates AI tools, digital systems, and data-driven decision-making.
The Manager will also support marketing campaign execution—coordinating efforts through agency partners. While a marketing background is an asset, exceptional organizational skills, digital fluency, and the ability to leverage AI and technology to enhance workflow, insights, and communication are essential.
Key Responsibilities
Partnership Leadership & Relationship Management
Build, manage, and nurture strong relationships with global marketing agencies, national and provincial DMO partners, key Alberta stakeholders, and internal TA teams.
Serve as the primary point of contact for partner communications, ensuring transparency, alignment, and strategic focus.
Facilitate alignment between partners and Travel Alberta’s strategic objectives, ensuring shared outcomes and mutual benefit.
Maintain a strong understanding of partner needs, industry trends, and emerging digital or AI-driven opportunities.
Deliver airline partnership initiatives in both U.S. and global markets, supporting strategic expansion and connectivity objectives.
Support and manage year-round partnerships with external stakeholders—including potential oversight of U.S. consortia (pending further discussion)—ensuring alignment with DC investments, DMO buy-in, and supporting wolfpack investments.
Campaign & Program Execution
Lead the planning, coordination, and execution of co-operative marketing and partnership campaigns with agency partners.
Act as the operational “glue” between agencies, internal teams, and external partners to ensure efficient workflows and clear communication.
Use AI-enabled project management, reporting, or content tools (where appropriate) to streamline processes, track deliverables, and strengthen cross-team collaboration.
Monitor campaign progress, performance metrics, and partner satisfaction—leveraging AI or analytics platforms to extract insights and deliver summary reports.
Support development of campaign briefs, scopes, budgets, timelines, and post-campaign evaluations.
Plan and deliver partnership tactics, including webinars, creative for print and digital assets, trade show participation, and liaising with the IM team to support FAM development.
Assume responsibility for campaign execution and reporting, with oversight from the Senior Manager over time.
Cross-Team Collaboration
Collaborate closely with internal TA teams (marketing, research, destination development, communications, digital, etc.) to ensure partnership activities are integrated and aligned.
Share partner insights—including those derived from AI-assisted data analysis—to inform internal strategy and decision-making.
Support internal adoption of AI tools and best practices related to partnership activities, reporting, and communication flows.
Take on a visible and influential role bridging DC teams and TA, supporting cross-team collaboration and strategic alignment.
AI & Digital Enablement
Leverage AI tools to enhance relationship management, research, communications, and workflow efficiency.
Use AI-driven insights to identify trends, evaluate partnership potential, and support campaign targeting decisions.
Contribute to TA’s broader digital transformation by adopting recommended tools, experimenting responsibly with emerging AI capabilities, and providing feedback to improve internal processes.
External Representation
Represent Travel Alberta professionally at meetings, industry events, conferences, and partnership forums, both in-person and digitally.
Lead partner discussions, deliver presentations, and confidently represent TA’s brand, voice, and strategic priorities.
Ensure all messaging reflects TA’s approach to innovation, digital maturity, and the responsible use of AI technologies.
Lead monthly DMO meetings; the Senior Manager will attend as needed, while quarterly meetings with major stakeholders (e.g., Pursuit, WJ) will continue to be led by the Senior Manager.
Lead event planning and delivery, with strategic direction and oversight provided by the Senior Manager, who will step back from day-to-day involvement.
Grant Funding Administration
Manage all NorthStar DMO Grant funding requests, paperwork, and dispersion with particular focus on Q4 activities and ensuring compliance and efficiency in grant administration.
Non-DMO Partnerships
Support multi-year and strategic investments with non-DMO partners, focusing on day-to-day campaign execution and reporting.
Administration
Manage and execute all required paperwork and administrative tasks for partnership, campaign, and grant activities.
Required Qualifications
Educational Background:
Post-secondary education in business, marketing, communications, tourism, or a related field preferred.
Experience:
5+ years of experience in partnership management, tourism industry relations, account management, marketing coordination, or a similar role.
Experience within a DMO, tourism organization, or agency environment is considered an asset.
Experience using digital tools, analytics platforms, or AI-enhanced systems in a professional capacity is a strong asset.
Problem-Solving Abilities:
Strong problem-solving and negotiation skills.
Communication Skills:
Exceptional relationship-building abilities with diverse stakeholders.
Outstanding communication skills—clear, professional, and adaptable.
Confident public speaker and effective facilitator of partner meetings.
Organizational Skills & Adaptability:
Highly organized, with the ability to manage multiple concurrent projects, stakeholders, and timelines.
Comfort using or learning AI tools for research, reporting, content support, and workflow optimization.
Strong problem-solving and negotiation skills.
Proactive mindset with the ability to identify new opportunities and adapt quickly in a fast-evolving landscape.
Key Attributes for Success:
Naturally collaborative and relationship driven.
Digitally fluent, with a willingness to embrace AI-enhanced workflows.
Comfortable navigating uncertainty and evolving role responsibilities.
Confident representative of the organization in public and partner-facing contexts.
Strategic thinker with strong operational discipline.
Thrives in a fast-paced, multi-stakeholder environment.
We kindly thank all agency partners, we will NOT require support to fill this role. We kindly request no phone calls nor emails
