MINIMUM QUALIFICATIONS:
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Bachelor's degree in a research or quantitative field (e.g., Social Sciences,
Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent
practical experience.
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3 years of experience designing, scoping, executing, and delivering research
and analysis projects.
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3 years of experience translating business problems into research questions
and translating research findings and insights into marketing
recommendations.
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Experience managing research and measurement agencies.
PREFERRED QUALIFICATIONS:
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3 years of experience with qualitative research methods and approaches.
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3 years of experience with sampling, survey writing, and analysis of survey
data including weighting and assessing data quality.
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3 years of experience with designing experiments, analyzing data from
experiments, and summarizing findings.
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3 years of experience analyzing and manipulating data sets to leverage data
insights into presentations for business stakeholders.
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Experience with data querying languages (e.g., SQL) and tools to work with
data sets.
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Experience within the advertising technology sector, specifically with
sellside platforms (e.g., SSPs, ad servers) or direct involvement in
publisher business generation strategies.
ABOUT THE JOB:
Google's leadership team hand-picks thorny business challenges, and members of
BizOps work in small teams to find solutions. As part of this team you fully
immerse yourself in data collection, draw insight from analysis, and then zoom
out to develop compelling, synthesized recommendations. Taking strategy one step
further, you also persuasively communicate your recommendations to senior-level
executives, roll-up your sleeves to help drive implementation and check back-in
to see the impact of your recommendations.
As part of the Global Market Insights (GMI) team, you will understand Google’s
internal data and work with research vendors to design programs that are
methodologically robust, and tuned to answer ads marketing's business questions.
You will contribute to the design, execution, and analysis of qualitative and
quantitative research across Google’s Ads business and products, globally. A key
focus for this role will be the 'sellside' of our ads business, where you will
develop research that proves the value of Google’s business generation solutions
for publishers and demonstrates our effectiveness as a supply partner for
agencies. You will conduct message tests, qualitative and quantitative studies,
or ads effectiveness studies, and share insights with Marketing and Sales
leadership. You will keep ads marketing and sales teams informed of consumer and
customer behavior and perception changes to enable ad sales and ads marketing
GTM.
You will work with stakeholders across functions to ensure the research design
aligns with business objectives and manage the work according to the desired
timeline. You will develop and share the key findings and produce compelling
claims to enable our sales and marketing businesses and key moments.
RESPONSIBILITIES:
- Build cross-functional partnerships to identify business questions and
insights needed to drive the Google Ads marketing agenda forward.
- Deliver research that generates relevant and actionable insights for internal
stakeholders.
- Conduct lab studies, experiments, or observational studies.
- Work with market and survey research vendors, write
Request for Proposals (RFPs) and control the quality of data provided by
vendors.
- Provide research and investigative thought leadership by designing and
recommending new analyses, infrastructure, or experiments, to drive
improvements in the business.
