Job ID #: 25087-LCC
Position: Marketing Specialist
Location: ISSofBC Terminal
Full-time in office position at 35 hours per week, starting January 19, 2026
Posting Date: December 12, 2025
Closing Date: December 26, 2025
Why choose us!
Join ISSofBC, one of the largest and first newcomer and refugee agencies in Canada. As well as being a values-driven organization, we pride ourselves on diversity, inclusion, innovation, and transparency. You can make lifelong friends and connections when you join our family. What's more, we also have multiple locations and offer flexible working and shorter working weeks than most organizations.
Summary:
The Marketing Specialist is responsible for developing, implementing, and monitoring strategic, data-driven marketing initiatives to promote LCC (Language and Career College) and our programs domestically and nationally. This role focuses on campaign strategy, prioritizing digital and channel marketing including Google SEO/SEM, social media (organic/paid), and funnel marketing—to increase brand visibility, engagement, and enrollment.
How You’ll Make a Difference:
Develop, implement, and monitor integrated marketing campaigns (organic and paid) digital paid advertising.
Lead, mentor, and direct the design team for graphics and visual asset creation, overseeing branding and quality across all channels, formats, and campaign initiatives.
Set up and optimize marketing strategies on Google SEO/SEM, social media (organic and paid), funnel marketing, and cross-channel marketing, leveraging best practices and analytics for campaign success.
Manage and optimize budgeting for all marketing initiatives, tracking spending, ROI, and reporting outcomes.
Analyze and improve user experience across the marketing and enrolment funnel; make recommendations to increase engagement, conversion, and enrollment rates.
Ensure all campaigns and assets align with LCC’s inclusion, accessibility, and brand standards.
Actively engage in B2B initiatives, referral programs, internal collaborations, community partnerships, and media, including digital outreach channels.
Collaborate with the Business Development Manager to coordinate and drive B2B engagement and partnership development.
Monitor, collect, and report performance metrics (engagement, conversions, enrolments).
Perform related duties as assigned.
Core Competencies:
Delivering Results: Consistently achieves results by setting clear goals, prioritizing effectively, and following through with high-quality outcomes.
Values Alignment: Demonstrates and promotes organizational values through daily actions and decision-making, fostering a positive and inclusive work environment.
Valuing Diversity: Actively contributes to creating an environment where people from diverse backgrounds and abilities have equal access to services and resources.
Communication: Able to convey timely accurate information clearly and appropriately to different audiences while actively listening and responding.
Collaboration and Teamwork: Build positive relationships through open communication and mutual trust to create an inclusive and collaborative environment and work effectively with others.
Taking Initiative: Proactively identifies opportunities, drives projects forward, and tackles challenges independently.
Functional Knowledge: Demonstrate deep expertise to solve complex problems and drive initiatives effectively.
What You Bring:
Bachelor’s degree in marketing, communications, or a related field and minimum four (4) years professional marketing experience or an equivalent combination of education, training and experience.
Knowledge of programs and services for post-secondary colleges in BC is an asset.
Demonstrated cultural competency and commitment to working effectively with diverse populations.
Strong organizational, project management, and problem-solving skills.
Excellent written and verbal communication skills, with a focus on copywriting and proofreading.
Proficiency in digital platforms and tools: SEO, Google Ads, social media, and email marketing. Knowledge of offline marketing tactics such as flyers, posters, and community outreach in settlement hubs.
Ability to segment and tailor campaigns by region, language group, or immigration status.
Creative in adapting materials quickly to suit low-literacy or tech-limited audiences.
Design and editing skills in Adobe Creative Cloud, Canva and Microsoft.
Comfortable using CRM systems or enrollment data to target and refine outreach.
Knowledge of user feedback tools or surveys to assess effectiveness and improve.
Self-starter with the ability to manage budgets, timelines, and analytics.
Ability to maintain a clear provincial criminal record check.
ISSofBC Value Proposition
Expected Hiring Range: $26.47 - $29.13 Dependent on education, training, experience, and internal equity. Wage grids are reviewed annually. We are a proud and certified Living Wage BC Employer. Our current total compensation package continues to meet the requirements of living wages in BC to support our employees.
Accrued vacation based on eligibility.
Extended health and dental benefits upon joining.
Annual Health and Lifestyle Spending Account of $500 (prorated) to support your well-being and personal wellness.
Employer RRSP contribution at 3% with no required employee contribution; Optional employee RRSP contribution at 1-5% with employer contribution up to 5%.
Employee and Family Assistance Program (EFAP).
Values-based organization with collaborative peers with a wide range of backgrounds and talents.
Inclusive culture and innovative workplace with opportunity for new approaches.
We acknowledge Indigenous Peoples on whose territories we are privileged to work, welcome and support newcomers, including immigrants, refugees and students. We honour the Nations who have always cared for these lands, waters, and air. In line with ISSofBC's commitment to equity, we promote inclusive employment opportunities for women, Indigenous Peoples, people with disabilities, persons of diverse sexual orientations, gender identities or expressions (2SLGBTQI+), and racialized individuals. Guided by our values of Purpose, Improvement, Belonging, and being Genuine, we strive to create a collaborative environment where diverse perspectives and unique strengths are celebrated.
Immigrant Services Society of British Columbia is committed to attracting and sustaining a diverse and inclusive workforce. Applicants must be eligible to work in Canada. Satisfactory completion of a Criminal Records Check is a condition of employment. Only those candidates considered for an interview will be contacted.
