About the role

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.

International applicants welcome

What you'll do

Draft copy or collaborate with content team to align on voice, timing, and segmentation
Localize lifecycle content for multilingual audiences with team support
Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
Segmentation, Reporting & Technical Setup
Manage audience segmentation based on behavioral, demographic, and CRM data
Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
Build triggered flows that correspond to funnel stage, churn risk, and activity level
Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
Drive customer advocacy and retention strategies through smart automation and messaging
Run A/B tests on subject lines, CTAs, timing, segmentation logic

Qualifications

Required

7+ years managing email or CRM programs for B2B organizations
Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
Expert in tools like HubSpot, MailChimp, Zapier
Strong grasp of GA4, data visualization, and automation logic
Strategic thinker with the ability to execute, test, and report

Preferred

Experience with account-based marketing or product-led growth models
Bilingualism (e.g., English + Dutch/French/German/Spanish)

How You’ll Help Us Grow

Increase Demo Volume
Improve Retention & Reduce Churn
Drive Product Adoption & Repeat Engagement
Increase Referral and Review Rates

Why Join Us?

Work on global acquisition campaigns with real impact
Collaborate with a multilingual, cross-functional team
Shape the future of marketing in a fast-moving, high-growth environment
Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.

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Email Lifecycle Manager

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