Anonymous

Skills

Strategic Thinking, Creative Vision, Brand Development, Market Expansion, Brand Strategy, Luxury Brand Development, Customer Experience, Product Innovation, Multi-Channel Marketing, Multi-Channel Campaign Strategy, Communication Strategy, Brand Positioning, User-Centric Design, Communication Design, Storytelling, Agile and Inclusive Leadership, Cross-functional Leadership, Cross-functional Collaboration, Budget Management and Forecasting, Partnership Development, Emotional Intelligence, Cultural Awareness, Innovation.

About

José M. Vuolo is a renowned Global Creative Director whose journey from the challenging suburbs of Naples to the pinnacle of luxury brand innovation embodies his relentless drive to succeed. Early on, his innate street smarts and instinct for understanding people laid the groundwork for a career marked by hard work and a passion for creative excellence. After earning his Master’s Degree in Industrial Design from Politecnico di Milano, José built a solid foundation across multiple design disciplines—including product, interior, graphic, and service design—through hands-on experience with various design studios and by co-founding his own boutique creative firm, “Condivisa”. This formative period honed his versatile approach, enabling him to craft distinctive brand identities and engaging consumer experiences that set the stage for his future success.

At Leo Burnett, José further refined his expertise by leading creative teams responsible for global campaigns for a diverse portfolio of prestigious brands, such as Nike, Maserati, Alfa-Romeo, Alitalia, Ferretti Group, Montblanc, McDonald’s, Campari, Beck’s, Philip Morris, Mondadori, Electa, Fedrigoni, IngDirect, Menarini, and many others. His ability to adapt to different brand languages and deliver compelling, tailored narratives established him as a trusted creative force in the advertising world.

In his most recent role as Global Creative Director at Silversea Cruises, José played an instrumental part in elevating the brand into the recognizable personality it is today within the luxury travel sector. Collaborating closely with senior executives, he redefined Silversea’s brand positioning and creative vision by steering global brand development and multi-channel campaigns that boosted brand awareness by 300% and significantly enhanced customer engagement. His leadership extended beyond creative strategy: In 2023, he was appointed Director of the Onboard Photography Program, a role that leveraged his expertise to enhance the expedition experience and generate new revenue streams. Moreover, José co-invented innovative onboard initiatives such as SALT, a culinary program, and OTIVUM, a spa experience, in close collaboration with the product strategy team and naval architects, setting Silversea apart in a competitive market.

Brands Josè M. Vuolo worked for: Silversea, Mondadori, Electa, Fedrigoni, GNV, MSC, Nat-Geo, Comité Interprofessionnel du Vin de Champagne, Milbo, Azucena, Teatro Eliseo Roma, Penny Market, European Economic Association, Gholding, Idea Sorriso, Giuseppe Zanotti Design, Moreschi, Samsung and other brands plus several startups.

At Leo Burnett he led projects for: Leo Burnett, Nike, Alitalia, Ferretti Yachts, P&G, McDonalds, Philip Morris, Malboro, Parliament, L&M, Maserati, Alfa Romeo, Jeep, Iveco, Autostrade per l’italia, Piaget, IngDirect, Unipol, Credit Agricol, Campari, Menarini, Beck’s, Zaini, A2A, Mont blanc, Star, Iper, Descreet, Giampiero Bodino, and other.