ABOUT THE ROLE

Interop Labs is seeking a creative and strategic TikTok & Video Content Creator to lead the development of its video presence and storytelling across social platforms. You’ll play a key role in expanding Axelar’s reach by producing engaging, educational and trend-savvy content that brings Web3 concepts to a broader audience. This role will require you to appear on camera and serve as the on-screen face of Axelar’s TikTok account and other social media channels.

YOUR PROFILE

Proven experience creating and growing TikTok or short-form video channels (brand, creator or personal) with measurable audience growth and engagement results.
Native English speaker.
Strong video editing skills.
Solid post-production knowledge, including sound design, color correction, captions, motion graphics and optimizing for mobile-first platforms.
On-camera confidence: able to speak naturally, clearly and engagingly on topics related to crypto, tech or finance.
Creative trend awareness: familiarity with TikTok formats, memes, and Web3/crypto cultural moments, with the ability to translate them into brand-relevant content.
Understanding of social media strategy, analytics and growth metrics across TikTok and other social video platforms.
Strong storytelling instincts: ability to turn complex or technical topics into accessible, visually engaging narratives.
Self-starter attitude: comfortable managing your own content calendar, deadlines, and creative pipeline with minimal supervision.
Excellent communication and collaboration skills, with the ability to align on brand tone and work closely with a distributed marketing team.
Strongly encouraged: Background or strong interest in Web3, blockchain or emerging tech.

WHY JOIN US?

Drive impact at scale: Your work will directly support applications and institutions building the next generation of global finance.
Work on frontier tech: Tackle cutting-edge challenges in interoperability, security, and distributed systems that few companies in the world are solving.
Collaborate globally: Join a remote-first, globally distributed team spanning multiple time zones and cultures, united by a shared mission.
Thrive in our culture: We value excellence, ownership, and curiosity. You’ll have autonomy, but also support from some of the brightest minds in Web3.
Accelerate your growth: We’re small enough that every contributor has outsized influence, and large enough to give you complex, meaningful problems to solve.

YOUR RESPONSIBILITIES

TikTok Strategy & Growth: Manage and grow Axelar’s newly launched TikTok account, working closely with the Marketing and Communications teams on strategy, content planning, and campaign execution.
Content Creation: Produce original short-form videos (5-7 per week) featuring yourself on camera to educate, entertain and engage the crypto and Web3 community.
Video Editing: Edit long-form video assets, such as press interviews, podcasts and conference talks into short, digestible clips (7–10 per week) for TikTok and X (Twitter), tailoring content for both retail and professional audiences.
Post-Production: Handle the full post-production process, including sound design, captioning, motion graphics, and visual consistency to ensure content is polished, professional, and aligned with Axelar’s brand guidelines.
Trend Monitoring: Stay current on TikTok trends, Web3 culture and viral content formats, creatively adapting them to align with Axelar’s brand voice and messaging.
Community Engagement: Actively manage the platform by identifying target accounts and trending topics, engaging in real time via replies, follows and likes to boost visibility and reach.
Memetic Content: Spot opportunities for humorous or culturally resonant moments from Axelar events, updates or industry news, turning them into high-impact content.
Performance Tracking: Monitor audience growth and engagement analytics on a weekly, monthly, and quarterly basis. Collaborate with the marketing team to refine strategy and optimize performance based on insights.

WHAT YOU’LL GET

Competitive compensation that reflects your impact.
Work flexibly and async across time zones, so you can focus when it works best for you.
Opportunities to meet and collaborate with the team in person.

Interop Labs

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