ABOUT THE ROLE
Interop Labs is seeking a creative and strategic TikTok & Video Content Creator
to lead the development of its video presence and storytelling across social
platforms. You’ll play a key role in expanding Axelar’s reach by producing
engaging, educational and trend-savvy content that brings Web3 concepts to a
broader audience. This role will require you to appear on camera and serve as
the on-screen face of Axelar’s TikTok account and other social media channels.
YOUR PROFILE
- Proven experience creating and growing TikTok or short-form video channels
(brand, creator or personal) with measurable audience growth and engagement
results.
- Native English speaker.
- Strong video editing skills.
- Solid post-production knowledge, including sound design, color correction,
captions, motion graphics and optimizing for mobile-first platforms.
- On-camera confidence: able to speak naturally, clearly and engagingly on
topics related to crypto, tech or finance.
- Creative trend awareness: familiarity with TikTok formats, memes, and
Web3/crypto cultural moments, with the ability to translate them into
brand-relevant content.
- Understanding of social media strategy, analytics and growth metrics across
TikTok and other social video platforms.
- Strong storytelling instincts: ability to turn complex or technical topics
into accessible, visually engaging narratives.
- Self-starter attitude: comfortable managing your own content calendar,
deadlines, and creative pipeline with minimal supervision.
- Excellent communication and collaboration skills, with the ability to align
on brand tone and work closely with a distributed marketing team.
- Strongly encouraged: Background or strong interest in Web3, blockchain or
emerging tech.
WHY JOIN US?
- Drive impact at scale: Your work will directly support applications and
institutions building the next generation of global finance.
- Work on frontier tech: Tackle cutting-edge challenges in interoperability,
security, and distributed systems that few companies in the world are
solving.
- Collaborate globally: Join a remote-first, globally distributed team spanning
multiple time zones and cultures, united by a shared mission.
- Thrive in our culture: We value excellence, ownership, and curiosity. You’ll
have autonomy, but also support from some of the brightest minds in Web3.
- Accelerate your growth: We’re small enough that every contributor has
outsized influence, and large enough to give you complex, meaningful problems
to solve.
YOUR RESPONSIBILITIES
- TikTok Strategy & Growth: Manage and grow Axelar’s newly launched TikTok
account, working closely with the Marketing and Communications teams on
strategy, content planning, and campaign execution.
- Content Creation: Produce original short-form videos (5-7 per week) featuring
yourself on camera to educate, entertain and engage the crypto and Web3
community.
- Video Editing: Edit long-form video assets, such as press interviews,
podcasts and conference talks into short, digestible clips (7–10 per week)
for TikTok and X (Twitter), tailoring content for both retail and
professional audiences.
- Post-Production: Handle the full post-production process, including sound
design, captioning, motion graphics, and visual consistency to ensure content
is polished, professional, and aligned with Axelar’s brand guidelines.
- Trend Monitoring: Stay current on TikTok trends, Web3 culture and viral
content formats, creatively adapting them to align with Axelar’s brand voice
and messaging.
- Community Engagement: Actively manage the platform by identifying target
accounts and trending topics, engaging in real time via replies, follows and
likes to boost visibility and reach.
- Memetic Content: Spot opportunities for humorous or culturally resonant
moments from Axelar events, updates or industry news, turning them into
high-impact content.
- Performance Tracking: Monitor audience growth and engagement analytics on a
weekly, monthly, and quarterly basis. Collaborate with the marketing team to
refine strategy and optimize performance based on insights.
WHAT YOU’LL GET
- Competitive compensation that reflects your impact.
- Work flexibly and async across time zones, so you can focus when it works
best for you.
- Opportunities to meet and collaborate with the team in person.
