About MDLand

MDLand is a fast-growing digital health company specializing in innovative EHR, telehealth, and population health management solutions. Our mission is to empower healthcare providers to deliver better care through intuitive, data-driven technology. With over two decades of impact and thousands of providers served, we're looking for a Product Marketing Specialist to help tell our story and drive adoption across diverse clinical markets.

Position Overview

As the Product Marketing Specialist at MDLand, you'll play a critical role in bridging the gap between our Product, Sales, and Customer teams. You'll shape how we bring new features and solutions to market, drive product messaging that resonates with healthcare professionals, and help define the strategic narrative of MDLand's offerings.

Key Responsibilities

Lead go-to-market (GTM) strategies for new product features and major updates
Develop compelling product positioning and messaging aligned with provider needs and market trends
Translate technical product capabilities into benefit-focused collateral for providers, clinics, and partners
Create and maintain sales enablement materials (e.g., one-pagers, pitch decks, FAQs, competitor comparisons)
Support Product and Implementation teams with launch plans and customer communication strategies
Collaborate with the Marketing team on campaigns, product updates, and thought leadership
Monitor competitive activity and conduct market research to inform positioning
Assist in writing and creating case studies, release announcements, onboarding guides, and web content
Track performance of product marketing efforts and refine strategies based on feedback and data

Qualifications

2--4 years of experience in product marketing, ideally in healthtech, EHR, or SaaS
Strong communication, copywriting, and storytelling skills --- especially for technical or clinical audiences
Experience developing GTM strategies and product launch plans
Understanding of healthcare provider workflows, clinical systems, or regulatory requirements (e.g., HIPAA, ONC) is a plus
Comfortable working cross-functionally in a fast-paced, iterative environment

Nice to Have

Experience working with HubSpot, Salesforce, or similar CRM and marketing automation platforms
Familiarity with FHIR, HL7, or healthcare interoperability standards
Background in user education, clinical training, or product adoption

What We Offer

A mission-driven culture focused on improving healthcare outcomes
Direct collaboration with cross-functional teams and company leadership
Flexibility: hybrid work environment
Health and dental benefits
Professional growth and development support

MDLand

About Us

Latest Jobs

Product Marketing Specialist