Job Title: Marketing Communications \& E-Commerce Specialist Overview: The Marketing Communications \& E-Commerce Specialist at Nerval Corporation is a versatile and creative professional responsible for executing a wide range of marketing and digital commerce initiatives. This role blends graphic design, digital marketing, content creation, and e-commerce management to ensure a cohesive and compelling brand presence across all platforms. The Specialist plays a key role in designing marketing materials, managing social media, updating the website, and optimizing e-commerce channels including Wayfair and Shopify.

Key Responsibilities: Graphic Design

Design marketing collateral such as brochures, newsletters, tradeshow booths, and other promotional materials as directed by the management team.
Develop visually appealing graphics for both print and digital formats, ensuring alignment with company brand guidelines.
Collaborate with internal teams to create tailored visuals that meet specific business needs.

Social Media

Execute the company's social media strategy across all platforms.
Create, schedule, and publish engaging content including text, images, videos, and multimedia.
Monitor and engage with online audiences to foster brand loyalty and community interaction.
Track social media performance and optimize strategies to boost reach, engagement, and conversions.

Website Management \& Web Development

Update and maintain the company website, ensuring accurate and up-to-date content that reflects ongoing marketing efforts.
Perform basic web development tasks including layout updates and user experience improvements.
Work with external developers or partners as needed for larger web projects.

Content Creation \& Marketing

Write and design monthly newsletters, press releases, blog posts, and other communications to clearly convey the brand message.
Develop content for email campaigns, digital ads, and other marketing initiatives.
Maintain brand consistency across all written and visual communications.

Marketing Strategy Support

Support the development and execution of marketing strategies aligned with business goals.
Conduct market and competitor research to inform marketing plans and identify growth opportunities.
Track campaign performance and provide insights for continuous improvement.

E-Commerce Sales \& Management

Manage and optimize e-commerce sales channels, including Wayfair, Shopify, and other relevant platforms.
Set up and maintain product listings, pricing, inventory, and promotional activities.
Coordinate with design, logistics, and finance teams to ensure accurate product data and availability.
Monitor analytics, sales trends, and customer behavior to improve online conversion rates.
Handle customer inquiries and resolve order-related issues in a timely, professional manner.
Research and onboard additional online marketplaces to expand Nerval's e-commerce reach.

Professional Representation

Maintain professionalism in all written and verbal communications.
Adhere to business formal/business casual attire and uphold a professional image.
Participate in company events and contribute to a collaborative, team-oriented environment.

Qualifications:

Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience managing social media platforms and digital content tools.
Working knowledge of web development and content management systems (e.g., WordPress, Shopify).
Excellent written and verbal communication skills.
Strong organizational and multitasking abilities.
Familiarity with SEO, digital marketing best practices, and e-commerce performance metrics.

Expectations: The Marketing Communications \& E-Commerce Specialist is expected to be a proactive, resourceful, and innovative contributor to the marketing team. This role is critical to strengthening Nerval Corporation's brand identity and expanding its digital presence across marketing and e-commerce platforms.

Nerval

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Marketing Communications Specialist