Job Title: Marketing Communications \& E-Commerce Specialist Overview: The Marketing Communications \& E-Commerce Specialist at Nerval Corporation is a versatile and creative professional responsible for executing a wide range of marketing and digital commerce initiatives. This role blends graphic design, digital marketing, content creation, and e-commerce management to ensure a cohesive and compelling brand presence across all platforms. The Specialist plays a key role in designing marketing materials, managing social media, updating the website, and optimizing e-commerce channels including Wayfair and Shopify.
Key Responsibilities: Graphic Design
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Design marketing collateral such as brochures, newsletters, tradeshow booths, and other promotional materials as directed by the management team.
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Develop visually appealing graphics for both print and digital formats, ensuring alignment with company brand guidelines.
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Collaborate with internal teams to create tailored visuals that meet specific business needs.
Social Media
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Execute the company's social media strategy across all platforms.
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Create, schedule, and publish engaging content including text, images, videos, and multimedia.
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Monitor and engage with online audiences to foster brand loyalty and community interaction.
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Track social media performance and optimize strategies to boost reach, engagement, and conversions.
Website Management \& Web Development
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Update and maintain the company website, ensuring accurate and up-to-date content that reflects ongoing marketing efforts.
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Perform basic web development tasks including layout updates and user experience improvements.
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Work with external developers or partners as needed for larger web projects.
Content Creation \& Marketing
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Write and design monthly newsletters, press releases, blog posts, and other communications to clearly convey the brand message.
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Develop content for email campaigns, digital ads, and other marketing initiatives.
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Maintain brand consistency across all written and visual communications.
Marketing Strategy Support
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Support the development and execution of marketing strategies aligned with business goals.
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Conduct market and competitor research to inform marketing plans and identify growth opportunities.
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Track campaign performance and provide insights for continuous improvement.
E-Commerce Sales \& Management
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Manage and optimize e-commerce sales channels, including Wayfair, Shopify, and other relevant platforms.
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Set up and maintain product listings, pricing, inventory, and promotional activities.
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Coordinate with design, logistics, and finance teams to ensure accurate product data and availability.
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Monitor analytics, sales trends, and customer behavior to improve online conversion rates.
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Handle customer inquiries and resolve order-related issues in a timely, professional manner.
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Research and onboard additional online marketplaces to expand Nerval's e-commerce reach.
Professional Representation
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Maintain professionalism in all written and verbal communications.
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Adhere to business formal/business casual attire and uphold a professional image.
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Participate in company events and contribute to a collaborative, team-oriented environment.
Qualifications:
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Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
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Experience managing social media platforms and digital content tools.
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Working knowledge of web development and content management systems (e.g., WordPress, Shopify).
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Excellent written and verbal communication skills.
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Strong organizational and multitasking abilities.
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Familiarity with SEO, digital marketing best practices, and e-commerce performance metrics.
Expectations: The Marketing Communications \& E-Commerce Specialist is expected to be a proactive, resourceful, and innovative contributor to the marketing team. This role is critical to strengthening Nerval Corporation's brand identity and expanding its digital presence across marketing and e-commerce platforms.
