Overview

Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and 'test and learn' mindset to optimize program performance.
Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels.
Own and track program results, measure success and deliver insights to stakeholders across the business.
Define and implement scalable, repeatable processes to expand PagerDuty's ABM programs across all strategic accounts globally.

Basic Qualifications

5+ years of experience executing successful account-based marketing campaigns.
5-7 years of previous marketing or other relevant experience
5+ years of experience with ABM tools (Demandbase preferred)
Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
CRM/marketing automation background, preferably Salesforce and Marketo.
Hands-on experience executing across web, email, and digital marketing channels.
Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders.
Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects.

Preferred Qualifications

B2B SaaS background.
Highly organized and efficient with the ability to develop and execute against an evolving plan.
Team player with the ability to work collaboratively and autonomously.

Where we work How we work What we offer Additional Information

PagerDuty

PagerDuty

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