Overview
- Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
- Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and 'test and learn' mindset to optimize program performance.
- Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels.
- Own and track program results, measure success and deliver insights to stakeholders across the business.
- Define and implement scalable, repeatable processes to expand PagerDuty's ABM programs across all strategic accounts globally.
Basic Qualifications
- 5+ years of experience executing successful account-based marketing campaigns.
- 5-7 years of previous marketing or other relevant experience
- 5+ years of experience with ABM tools (Demandbase preferred)
- Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
- Successfully implemented data-driven programs with key measurements for success
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
- CRM/marketing automation background, preferably Salesforce and Marketo.
- Hands-on experience executing across web, email, and digital marketing channels.
- Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders.
- Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects.
Preferred Qualifications
- B2B SaaS background.
- Highly organized and efficient with the ability to develop and execute against an evolving plan.
- Team player with the ability to work collaboratively and autonomously.
Where we work How we work What we offer Additional Information
PagerDuty
