Job Description Marketing Coordinator - Consumer Location Richmond Hill, ON L4B 1J5 :

Job SummaryWe are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand awareness, and driving engagement across Retail, E-Tail, Corporate, and Amazon marketing programs. This position requires a blend of creativity, analytical, and communication skills to effectively manage marketing campaigns and contribute to the overall success of our marketing strategies.

Key Areas of Responsibilities

· Operations \& Coordination:

o Execute key marketing communications strategies that align to corporate business goals and objectives and consistent with branding guidelines.

o Assist in the development and implementation of marketing plans within budget requirements.

o Packaging Creation: editing English copy, proofreading, translation and design.

o Allocate tasks to graphic design resources as needed to produce marketing collateral in accordance with brand messages.

o Help to ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.

· Training \& Education:

o Develop and maintain training decks for consumer product lines.

o Collaborate with sales teams to ensure training materials align with product updates and customer needs.

o Ensure all marketing and communications materials are developed and distributed according to an appropriate timeline.

· Technical \& Software Expertise:

o Manage social media platforms and community management.

o Use Creative Cloud tools for design-related tasks.

o Manage website updates, ensuring accurate product and promotional content.

o Execute email campaigns using mailing programs like Mailchimp, Klayvio, and Constant Contact.

Technical Competencies

· Creative Cloud (Photoshop, Illustrator, InDesign).

· Social Media Tools (Hootsuite, Meta Business Suite).

· Analytics Platforms (Google Analytics).

· Mailing Programs (Mailchimp, Klayvio, Constant Contact).

· Proficiency in Microsoft Office Suite

· Budget Tracking (media spend, monthly invoices, receipts).

· SEO and website management tools.

Key Qualifications

1-2 years of direct work experience in a marketing or communications.

· Post-secondary education in Marketing, Public Relations, Communications or related field

· Strong organizational skills to juggle multiple priorities and meet deadlines.

· Able to work effectively in a fast-paced environment and collaborate with cross-functional teams.

· Excellent written and verbal communication, with fluency in English.

· Ability to analyze data and provide actionable insights for campaigns.

· Experience collaborating with agencies and managing external vendors.

· Strong attention to detail for proofreading and quality control.

· Ability to take vague concepts, processes and develop solutions and complete projects.

· A passion for new technologies and staying up to date with industry trends.

Language

· Fluent in English both written and verbal

French is an asset

This position offers valuable hands-on experience in marketing execution and provides an opportunity to contribute to the success of our product launches and marketing initiatives. If you're eager to learn and grow in a dynamic marketing environment, we encourage you to apply.

Job Types: Full-time, Permanent

Additional pay:

Bonus pay

Benefits:

Company events
Dental care
Extended health care
Life insurance
On-site parking
Paid time off
Vision care

Schedule:

Monday to Friday

Education:

AEC / DEP or Skilled Trade Certificate (preferred)

Experience:

Marketing: 1 year (preferred)

Work Location: In person

TP-LINK CANADA

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Marketing Coordinator - Consumer