Job Description Marketing Coordinator - Consumer Location Richmond Hill, ON L4B 1J5 :
Job SummaryWe are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand awareness, and driving engagement across Retail, E-Tail, Corporate, and Amazon marketing programs. This position requires a blend of creativity, analytical, and communication skills to effectively manage marketing campaigns and contribute to the overall success of our marketing strategies.
Key Areas of Responsibilities
· Operations \& Coordination:
o Execute key marketing communications strategies that align to corporate business goals and objectives and consistent with branding guidelines.
o Assist in the development and implementation of marketing plans within budget requirements.
o Packaging Creation: editing English copy, proofreading, translation and design.
o Allocate tasks to graphic design resources as needed to produce marketing collateral in accordance with brand messages.
o Help to ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
· Training \& Education:
o Develop and maintain training decks for consumer product lines.
o Collaborate with sales teams to ensure training materials align with product updates and customer needs.
o Ensure all marketing and communications materials are developed and distributed according to an appropriate timeline.
· Technical \& Software Expertise:
o Manage social media platforms and community management.
o Use Creative Cloud tools for design-related tasks.
o Manage website updates, ensuring accurate product and promotional content.
o Execute email campaigns using mailing programs like Mailchimp, Klayvio, and Constant Contact.
Technical Competencies
· Creative Cloud (Photoshop, Illustrator, InDesign).
· Social Media Tools (Hootsuite, Meta Business Suite).
· Analytics Platforms (Google Analytics).
· Mailing Programs (Mailchimp, Klayvio, Constant Contact).
· Proficiency in Microsoft Office Suite
· Budget Tracking (media spend, monthly invoices, receipts).
· SEO and website management tools.
Key Qualifications
- 1-2 years of direct work experience in a marketing or communications.
· Post-secondary education in Marketing, Public Relations, Communications or related field
· Strong organizational skills to juggle multiple priorities and meet deadlines.
· Able to work effectively in a fast-paced environment and collaborate with cross-functional teams.
· Excellent written and verbal communication, with fluency in English.
· Ability to analyze data and provide actionable insights for campaigns.
· Experience collaborating with agencies and managing external vendors.
· Strong attention to detail for proofreading and quality control.
· Ability to take vague concepts, processes and develop solutions and complete projects.
· A passion for new technologies and staying up to date with industry trends.
Language
· Fluent in English both written and verbal
This position offers valuable hands-on experience in marketing execution and provides an opportunity to contribute to the success of our product launches and marketing initiatives. If you're eager to learn and grow in a dynamic marketing environment, we encourage you to apply.
Job Types: Full-time, Permanent
Additional pay:
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
Schedule:
Education:
- AEC / DEP or Skilled Trade Certificate (preferred)
Experience:
- Marketing: 1 year (preferred)
Work Location: In person
