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About The Role

Responsibilities Campaign Management

Plan, launch, and optimize digital campaigns, including paid media, SEO, and social media.
Monitor, analyze, and report on campaign performance, optimizing for KPIs such as conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
Use A/B testing and data-driven insights to continuously improve campaigns and maximize ROI.
Manage the digital marketing budget and allocate resources effectively across channels to maximize performance.
Work closely with sales and product teams to ensure digital marketing efforts are aligned with business goals and customer needs.
Lead the development and optimization of marketing funnels, from awareness to conversion, focusing on personalization and prospect experience.

Lead Funnel \& Hubspot Management

Oversee the management and optimization of lead funnels within HubSpot, ensuring seamless lead flow from acquisition to conversion.
Manage HubSpot's CRM, workflows, and email automation to align with campaign goals and deliver personalized, targeted messaging to leads.
Collaborate with sales to optimize the alignment between marketing automation and the sales process, ensuring smooth handoffs and consistent communication with leads.
Continuously monitor funnel performance, identifying bottlenecks or areas for improvement and making data-backed recommendations to increase efficiency.

Data-Driven Decision Making

Analyze performance data from Google Analytics, social media platforms, CRM, and other marketing platforms to derive actionable insights and refine strategies.
Conduct competitive analysis and stay on top of industry trends to ensure marketing strategies are innovative and ahead of the curve.
Develop and present detailed reports on campaign performance, providing recommendations to senior leadership.

Qualifications

7 years of experience in digital marketing, with at least 3 years in B2B marketing
Proven experience managing cross-channel campaigns, including paid search (Google Ads), social media ads (Facebook, LinkedIn, Instagram) and SEO.
Expertise in HubSpot management, particularly in workflows, CRM setup, and marketing automation tools for lead nurturing and segmentation.
Expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM tools, and analytics platforms (Google Analytics, SEMrush, etc.).
Strong understanding of digital marketing principles, including customer segmentation, lead nurturing, and funnel optimization.
Excellent project management and organizational skills with the ability to manage multiple campaigns and stakeholders simultaneously.
Data-driven mindset with a track record of using analytics to make informed decisions and optimize performance.

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