Company Description
Who We Are
- We love books and all things beautiful
- We are Canada's Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning...
We Play By The Following Rules
- We exist to add joy to our customers' lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we'd treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate
Job Description
KEY PERFORMANCE METRICS
- Retail traffic to deliver sales
- Online traffic to deliver sales
- Successful delivery and execution of marketing plans (including planning, analysis \& insight)
- Customer engagement and growth
- Budget tracking
- Identification as a valued partner -- internal and external
- Contribute to market share growth in Kids' Books
- Increase Kids' Event engagement as measured by store average reported attendees or event reservations
- Increase plumTeacher engagement as measured by active email accounts
Key Accountabilities
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Support the execution of Kids Marketing programs and campaigns across trade and GM businesses
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Support cross-functional ideation process for creative marketing campaigns
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Support 360 marketing plans, including cross-functional projects that touch the kids' business
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Support mass marketing briefs with creative studio and cross functional marketing team including work-back schedules, creative and approval processes
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Review creative and copy decks to ensure brand adherence and guidelines are met across multiple channels
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Collaborate with internal and external partners, including creative, retail operations, merchants, vendors \& publishers and events, to ensure alignment and integration of all customer touch points
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Support on key communications for retail teams
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Support on key marketing insights for postmortems for each Indigokids campaign
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Support on budget tracking \& management
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Proactively identify and anticipate customer expectations and needs
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Collaborate with others to drive flexible and iterative solutions, quickly and easily
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Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
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Develop positive and productive peer relationships
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Help others see the impacts of their efforts and proactively engage other functions to get input
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Encourage others to freely share their point of view and be open to feedback
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Help celebrate the success of their peers and team
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Understand and follow Indigo's core HR process
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Model Indigo's beliefs and convey a positive image in everything you do
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Celebrate the diversity of thought and have an open mindset
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Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
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Embrace, champion, and influence change through your team and/or the organization
SCOPE
KEY RELATIONSHIPS Internal
- Cross-functional Marketing (Digital Marketing, PR, Loyalty)
- Merchants \& Planning
- Indigo Creative Studio
- Retail Operations \& Events
Qualifications
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Bachelor's Degree (Business Management, Marketing, or equivalent experience)
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1-2 years of experience in Marketing
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Strong interpersonal skills, one who thrives in an environment based on teamwork and the ability to understand the impact of one's actions on another team, individual or process
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Positive attitude with a high degree of self-motivation and dynamism
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Desire to continuously learn and improve what and how we do
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Passionate about all thing books
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Excellent written and verbal communication skills
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Strong analytical skills, both quantitative and qualitative
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Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry
Additional Information
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