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Manage local social handles and content calendar (Instagram/Facebook). Maintain a consistent posting schedule to maximize engagement and follower growth. Ensure content reflects a mix of Global campaign materials, locally-created assets, local influencer content, and UGC.
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Consistently develop local social content (videos, graphics, written posts) to support key moments, new launches and always-on product priorities, aligning to brand voice and objectives. Demonstrate agility and test-and-learn attitude by developing content in response to emerging social trends, as relevant.
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Own community management, fostering a sense of community among followers by actively engaging with user-generated content, initiating conversations, and responding to feedback. Partner with dedicated Customer Care teams and Communications Lead to provide guidance on sensitive cases.
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Utilize social media analytics tools (Dash Hudson) to track performance metrics, analyze trends, and generate insights for continuous optimization.
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Partner with Brand teams on 360 campaign planning, actively contributing ideas and layering social support strategies to amplify special events, product launches, and seasonal initiatives.
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Be on-site at brand/retailer events and special initiatives to capture and edit compelling content in real time.
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Support Marketing Director in asset management/development for paid media campaigns, helping to build agency workbooks with creative and copy, and edit/translate assets for local relevancy with creative partners, as required.
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Participate in weekly agency status calls and ongoing meetings with industry partners (Meta, TikTok, Pinterest, etc.).
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Actively leverage learnings and insights to inform asset selection and content strategy.
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Provide updates to paid media agency and leadership on project status.
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Collaborate with retailer partners on co-op campaigns, acting as project manager to deliver all campaign components across social, print, online, etc.
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Support with seasonal and project-based agency briefings, partnering with corporate teams and brand partners to compile relevant consumer insights and market trends for strategic proposals.
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Support Marketing Manager to execute marketing programming elements and leading retailer deliverables, including but not limited to: providing samples for photography, managing cadence of retailer exposures, supporting all pitches for retailer exposure.
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Managing approvals and processes for marketing projects and capturing all feedback from key stakeholders to ensure accuracy in execution
