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Lead Innovation: Build and optimize a marketing operations system that fuels growth and enhances the customer journey.
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Career Growth: Collaborate on cross-departmental strategic planning with potential to evolve into a Revenue Operations leadership role as we scale.
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Competitive Rewards: Enjoy a competitive salary, and comprehensive benefits.
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Direct Impact: Your work will shape our operational excellence and success metrics.
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Collaborative Environment: Partner with a talented team and best-in-class vendors to deliver exceptional results.
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Design and implement a scalable operations system that aligns marketing, sales, and services teams.
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Partner with sales to develop and manage workflows for lead assignment, lead scoring, email campaigns, chatbots, lead nurturing programs within HubSpot.
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Collaborate on long-term marketing strategies, ensuring alignment with business objectives.
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Manage A/B testing priorities and lead optimization efforts to refine the website, customer journey, and campaign performance.
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Serve as the central hub for cross-functional communication, aligning teams on goals and progress.
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Present data stories, forecasts, and trends to align revenue teams and support company wide prioritization.
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Build data-driven dashboards and reports for various levels of the organization to track performance and uncover actionable insights across our customer journey.
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Track, analyze, and report on the full marketing lifecycle---from lead acquisition to retention---by monitoring KPIs, campaign performance, and lead generation metrics.
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Champion data integrity, ensuring all teams have support to input their data, and access to actionable, reliable insights for optimization and performance management.
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Leverage tools like Google Analytics, HubSpot, and Microsoft Clarity to monitor performance, and identify conversion rate optimization opportunities.
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Ensure compliance with privacy and data regulations (e.g., PIPEDA, Bill C-27, PIPA) across all initiatives.
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Own and optimize HubSpot CRM, keeping current with HubSpot updates, CRM functionality, and new product releases to identify opportunities for integrating enhancements and ensuring seamless integration across teams.
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Evaluate and refine the marketing tech stack to streamline workflows and increase efficiency.
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Refine lead scoring models to deliver high-quality MQLs and SQLs to sales and automate lead nurturing, retention, and cross-sell/up-sell campaigns.
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Develop, document, and scale marketing workflows to support growth objectives.
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5 years of experience in marketing operations, marketing technology, or revenue operations (preferably in a B2B setting).
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Bachelor's degree in Data Analytics, Marketing, Business Administration, or related field (relevant certifications a plus).
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Certification in HubSpot Revenue Operations is highly valued.
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HubSpot wizardry is a must: Hands-on experience managing HubSpot and pipeline processes such as implementation, automations, reports, workflows, lead assignments and scoring, and nurture streams.
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Proven ability to design and manage, data- driven dashboards and complex reports for various levels of the organization. Preferably using HubSpot datasets.
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Strong Excel and PowerBI skills for advanced data analysis and visualization.
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Strong understanding of Google Analytics.
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Excellent communication, project management, and organizational skills with a solutions-oriented mindset.
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The ability to break down and interpret complex data into clear, actionable recommendations and explain trends, metrics, and outcomes to marketing teams and leadership.
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Self-Starter with strong initiative, problem-solving skills, and the ability to identify and resolve challenges.
