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Localize and lead execution of the Global PVA strategy to drive growth and veterinary recommendation. Lead the PVA team to drive growth and recommendations via education \& engagement with key stakeholders including:
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Veterinary healthcare team (VCHT) members in clinical practice (DVMs, RVTs and support staff)
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Key Thought Leaders (KTLs)
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Veterinary corporate groups
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Veterinary and RVT students
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Recent graduates
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Professional associations and trade associations and more
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Ensure execution through ongoing coaching and development of the Canadian PVA team to deliver against the established goals of the Company. Direct report staff includes all Canadian PCV's, as well as Associate PVA Manager (APVAM) and Professional Strategic Initiatives Manager (PSIM). Provide clear priorities and direction to the Canada PVA team to ensure focus and execution.
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As a member of the Canadian Leadership team, represent the profession by providing insight and leadership as required on topics related to nutrition, the veterinary profession, local regulatory topics etc.
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Ensures that all Hill's contacts and communications to customers and consumers consistently meet the professional, ethical and regulatory standards demanded by the veterinary community and the corporation (CP Code of Conduct, FCPA, anti-bribery, pet food regulations).
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Technical \& Scientific Affairs: Oversee and support (in collaboration with the Associate PVA Manager) keeping country technical product data and the technical competencies of the sales force updated, technical (internal and external) training, education (both technical and practice/business development and communication), seminars, and Congresses and approval of all technical marketing and sales materials. Is responsible for coordinating the country's technical helpline.
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Academic \& Professional Affairs: Adapt (localize) and oversee the execution of the global PVA strategy for veterinary and RVT schools, feeding programs, country professional associations, Key Thought Leaders (KTL) and specialists in private practice.
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Continuing Professional Development: Oversee and lead (in collaboration with the APVAM and PSIM) the roll out and execution of all available (on-line and in person) educational materials and programs in support of the Canadian business \& professional engagement strategy
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Localize the Global professional digital strategy and ensure execution in collaboration with the PSIM, leading to full implementation of all professional digital initiatives and increasing digital engagement with the veterinary profession.
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Closely manages the country PVA budget, ensuring compliance with policies \& procedures. Contributes to the broader PVA team (sharing best practices, timely KPI reporting, etc.). Ensures close cooperation with and integration of PVA activities into the commercial (marketing, customer development) organization. Liaison with Global PVA to ensure uptake of best practices, strategy and initiatives.
