Senior Associate, Digital Activation
As the Senior Associate, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers.A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.
High Rigor - Level 3
Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.
- Displays a deep understanding of the principles and practices associated with high rigor in business.
- Applies advanced analytical thinking and problem-solving skills to complex challenges.
- Demonstrates intellectual curiosity and actively seeks out opportunities for growth and learning.
- Consistently produces work that demonstrates meticulous attention to detail and accuracy.
- Engages in critical thinking and effectively communicates complex ideas to others
Drive Results - Level 3
Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.
- Takes ownership of tasks and demonstrates persistence in overcoming obstacles to achieve desired outcomes.
- Contributes ideas for improvements in work methods, systems, processes, and procedures.
- Sets challenging yet attainable objectives and develops action plans to accomplish them.
Customer Obsessed - Level 3
Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.
- Leads the development of customer research, personas, and journey maps to highlight challenges and opportunities.
- Provides justification for changes in the customer experience strategy based on customer loyalty analyses.
- Reviews and analyzes the competitive marketplace for patterns and trends and recommends adjustments to operational activities.
- Support organization-wide alignment on best practices for cultivating a dynamic customer experience.
Digital Marketing - Level 3
Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives.
- Analyzes measurement data to inform the evaluation of the digital marketing strategy.
- Suggests techniques to drive new customer acquisitions through paid and organic multichannels.
- Keeps up to date on trends and developments in SEM/SEO, mobile, video, email, social media, and affiliate programs.
- Develops and executes effective digital marketing plans aligned with the digital marketing strategy.
- Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target.
- Sources, qualifies, and negotiates with third party agencies to drive new traffic within cost per acquisition targets.
- Collaborates with internal teams to create ads and landing pages with the goal of optimizing conversions
Content Marketing - Level 3
Definition: Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives.
- Identifies key opportunities to create new content and functionality on an e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience.
- Creates processes to ensure that content schedules and budget commitments are met.
- Creates social media posts and ad copies.
- Monitors bid the management of pay per click campaigns.
- Analyzes search engine optimization and pay per click campaign data and optimizes accordingly.
- Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.
- Works closely with the technical team (internal and external) to ensure that the new site development aligns with content management needs and roadmaps.
Digital Literacy - Level 3
Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace.
- Evaluates the quality of information obtained through online searches.
- Uses digital technologies (e.g., cloud-based platforms) to facilitate collaboration and accomplish goals.
- Produces reports from the organization's digital assets to inform decision-making.
- Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection.
- Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect.
- Utilizes standard features available to regular users in industry specific software.
Marketing Strategy - Level 3
Definition: Establishing organizational marketing goals and identifying a strategy to achieve them.
- Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation, and control.
- Provides justification for changes to the marketing strategy based on a review of aggregated internal or external data.
- Allocates resources (e.g., financial, human, physical) across the marketing mix.
- Facilitates collaboration across functions for specific marketing initiatives.
- Ensures the consistency of the marketing plan implementation across marketing functions.
Marketing Metrics - Level 3
Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.
- Analyzes measurement data to inform the evaluation of the marketing strategy.
- Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy.
- Measures progress of marketing activities against objectives using a variety of metrics and methodologies.
- Develops metrics and key performance indicators to assist in the evaluation of marketing activities.
Data Visualization and Presentation - Level 3
Definition: Creating compelling visual narratives to present the findings of data analyses.
- Represents insights from data analysis by creating compelling visual narratives.
- Proposes optimized visualizations based on a previsualization of business needs.
- Maintains a suite of visual dashboards for tracking key metrics and enabling self-service data discovery.
- Conveys findings using a variety of data visualization tools.
Fostering Communication - Level 3
Definition: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
- Tailors communication (e.g., content, style and medium) to diverse audiences.
- Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message.
- Communicates with all organizational levels.
- Understands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situation.
Problem Solving - Level 3
Definition: Identifying problems and their solutions.
- Identifies standard problems based on a range of factors, most of which are clear.
- Identifies alternate solutions, considering applicable precedents.
- Identifies optimal solutions based on weighing the advantages and disadvantages of alternative approaches.
- Evaluates the effectiveness and efficiency of solutions after implementation.
Responsibilities
- utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
- Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis
- Tracking key media metrics and benchmarks to evaluate campaign performance.
- Being flexible to work across different platforms and occasionally supporting buyers on platforms like Facebook, Amazon, and Google
- Collaborating with internal teams to analyze primary and secondary data and develop data-driven marketing strategies for different target consumer groups.
- Working closely with internal teams to develop pre-project measurement plans and conduct post-mortem project analysis to generate specific and actionable recommendations.
- Building and maintaining productive working partnerships with vendors, client teams, and agency partners/teams.
- Assisting the digital lead in providing advice and consultation on digital media strategies.
- Supporting talent onboarding, coaching, and development within the team
Experiences
- 2+ years Digital Media, including Buying, Trafficking, Analyzing, and Optimizing
- Experience working on Retail, Ecommerce and Technology client
