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Lead the evolution and management of SECA's Zero-Party \& First-Party data capabilities and infrastructure, including but not limited to Adobe suite products (CDP, Campaign Manager V8, AAM).
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Develop and implement CRM 2.0 strategies that align with HQ expectation \& timelines, ensuring seamless integration systems and execution of the project.
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Oversee the activation of business and marketing use cases to enhance customer data transformation and engagement strategies.
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Act as the liaison with business leads to translate business needs into actionable marketing opportunities through data identification that enhance customer retention, acquisition, and lifetime value.
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Ensure that customer data transformation outputs align with initial business objectives, delivering measurable value.
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Collaborate with local and global teams to develop, optimize, and automate data processing workflows.
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Enforce robust marketing data governance and compliance protocols aligned with Samsung's global policy and Canadian Privacy Laws (PIPEDA, GDPR, and CASL).
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Own the end-to-end maintenance and troubleshooting of Customer Data Platforms (CDP) and Adobe Campaign Manager V8.
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Maintain data integrity, quality, and consistency across all marketing properties, ensuring compliance with industry standards.
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Coordinate with internal teams and external agency partners to build harmonized data structures for both online and offline channels.
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Establish and maintain seamless integration between all Zero-Party and First-Party data-driven marketing platforms.
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Develop and oversee strategies with Agencies of Record (AOR) to execute in-depth customer retention and acquisition campaigns, both ad hoc and automated.
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Lead data governance initiatives by collaborating with internal legal teams, IT, and external regulatory bodies to ensure adherence to data protection laws.
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Identify, diagnose, and resolve data integrity issues, working with developers and data teams to implement solutions.
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Work with developers to define technical implementation requirements for tracking, data collection, and integration projects.
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Champion the democratization of audience insights, ensuring data-driven decision-making across business functions.
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Partner with agencies and the Digital Team to push audience lists to AAM and media buying platforms for optimal campaign execution.
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Drive cross-functional collaboration between Marketing, IT, Sales, and Business Intelligence teams to enhance CRM effectiveness.
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Develop documentation, playbooks, and SOPs to streamline CRM Data processes and campaign execution.
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Assess data ingestion needs and recommend new data sources for enhanced segmentation and personalization.
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Partner with tech vendors and solution architects to continuously improve data pipelines, analytics capabilities, and automation workflows.
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Enhance customer engagement through hyper-personalized marketing initiatives based on AI-driven insights and predictive analytics.
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Monitor segment sizes, match rates, and platform effectiveness, implementing optimization strategies as needed.
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Design and implement strategies for real-time customer data activation, ensuring seamless omnichannel experiences.
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Work closely with the Marketing Team to translate insights into actionable strategies that inform future campaigns.
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Align with NAHQ and HQ counterparts to share and implement best practices in reporting and data analytics.
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Maintain expert-level knowledge of industry trends, and emerging technologies in CRM, data platforms, and customer analytics.
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Communicate effectively with internal teams, leadership, and external partners to highlight ongoing progress, challenges, and key successes.
