We're on the lookout for a consumer focused Director, Brand \& Product Marketing for a well known consumer brand located in Toronto. This exciting 14 month contract opportunity will require some onsite/in-office on occasion and include a competitive salary, benefits, vacation, sick and/or personal days.
We're specifically looking for a strategically minded marketing lead with a sharp eye for storytelling, a calm leadership style, and a natural command in a room. This is a rare opportunity to step into a pivotal interim leadership role overseeing end-to-end go-to-market strategies for a few major consumer products.
Your Mission:
- Developing clear, compelling messaging frameworks that resonate across lifecycle touchpoints (email, social, web, retail, paid media)
- Crafting positioning that bridges the emotional with the practical --- why this matters, what makes it different, and how this is communicated
- Acting as the connective tissue between brand, creative, comms, product, and retail teams
- Turning customer data and insights into action, in partnership with internal analysts
- Orchestrating product storytelling for both new launches and iterative improvements
- Aligning senior stakeholders around messaging strategies and launch plans
- Driving work that's as strategic as it is hands-on
What You Bring:
- A polished presence --- you can take a room, lead a conversation, and build instant credibility
- A knack for shaping narratives that feel both smart and human
- Experience owning messaging across multi-channel consumer campaigns
- A strong grasp of consumer-focused marketing (ideally in tech, wellness, retail, or CPG)
- A comfort with cross-functional leadership --- you know how to wrangle alignment without creating friction
- Past work in agency or in-house creative teams is a major plus
Sound like your kind of challenge?
We're looking for someone to step in, take the reins, and make a real impact --- all while keeping the brand voice sharp, the team inspired, and the customer at the centre of it all. We look forward to hearing from you.
