Our Canadian Banking client is in need of a Data Analyst with strong campaign design and execution experience in the Canadian market. Preferred candidate will have banking or retail experience, along with recent hands-on Pega application with strong technical knowledge of relational databases, and data visualization tools.
The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within the Client's Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.
Typical Day in Role
- Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer's experiences across channels and move to a personalized 1:1 customer journey
- Apply Next Best Action design principles to build \& test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
- Document and implement business requirements to deliver key customer interactions across multiple channels
- Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
- Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
- Provide subject matter expertise on customer contact and support data validation activities
- Support production incident investigations and inquiries through our department help desk email
Required Skills:
- 8 years of relevant work experience, preferably within the banking or retail industry
- 8 years' experience with relational databases and SQL (e.g. SQL Server, DB2, MySQL, Google Cloud Platform, SAS etc.)
- Experience working with multiple business partners and delivery timelines in a mid to large sized and fast-paced type of organization
Desired Skills:
- Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
- Certified with Pega Decisioning Consultant (PCDC) an asset
- Experience with targeted leads/campaign execution and segmentation an asset
- Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
- Experience with data visualization tools (e.g. PowerBI)
