Job Title: Director of Marketplace \& Performance Marketing
Location: Onsite -- Ottawa, Ontario
Job Type: Full-Time-Onsite
About AutoShack
AutoShack is a leading North American B2C online auto parts retailer selling direct-to-consumer through Amazon, eBay, Walmart, Google Shopping, and our own ecommerce platform. With continued retail expansion and digital growth, we are seeking a specialist-level marketing leader with deep expertise in managing marketplace performance and omnichannel acquisition.
Position Overview
The Director of Marketplace \& Performance Marketing is responsible for owning and scaling performance across all digital marketplaces and advertising platforms. This is a hands-on, onsite leadership role with a clear mandate to drive traffic, increase conversions, and grow revenue through Amazon, eBay, Walmart, Google Shopping, and Salesforce Marketing Cloud.
Do not apply unless you have direct experience managing marketplace performance and advertising on Amazon, eBay, Walmart, Google Shopping, and Salesforce. This is a performance-driven role requiring proven results.
Key Responsibilities
- Manage day-to-day strategy and execution across Amazon, eBay, Walmart, and Google Shopping.
- Lead advertising campaigns (PPC, sponsored listings, DSP) directly within marketplace platforms and through Salesforce.
- Oversee marketplace SEO, catalog optimization, product listings, and A/B testing.
- Use Salesforce Marketing Cloud for customer segmentation, retargeting, and cross-channel campaigns.
- Monitor key performance indicators (ACOS, ROAS, CTR, conversion rate, etc.) and continuously optimize.
- Collaborate with product, operations, and IT teams to align campaigns with inventory and pricing strategy.
- Direct internal marketing resources or agencies to support growth objectives.
- Analyze competitive landscape and pricing trends to guide channel strategy.
Required Qualifications
- 7 years of hands-on marketplace performance experience Amazon, eBay, Walmart, and Google Shopping are mandatory.
- Strong expertise using Salesforce Commerce and Salesforce Marketing Cloud.
- Deep understanding of ad platforms: Amazon Ads, Walmart Connect, eBay Ads, and Google Ads.
- Skilled in content optimization, marketplace SEO, keyword targeting, and campaign testing.
- Strong data literacy must be fluent in analytics, attribution, KPIs, and reporting.
- Experience in B2C ecommerce with high-SKU catalogs or automotive categories preferred.
- Bachelor's Degree in Marketing, Business, or a related field.
Work Environment
- This is a full-time, onsite position located at AutoShack headquarters in Kanata, Ontario.
How to Apply
Please submit your resume and a cover letter clearly detailing your direct experience with Amazon, eBay, Walmart, Google Shopping, and Salesforce platforms. Only qualified candidates will be contacted.
