About FLiiP:
Role Overview: founding Growth Marketing role the Chief Growth Officer
This is a 100% remote role, based in Canada. Key Responsibilities:
- Growth Experimentation: Design, execute, and analyze structured growth experiments with short feedback loops, iterating quickly to refine and scale tactics
- Paid Media \& Performance Marketing: Manage and optimize paid media campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.), ensuring efficiency and scalable spend
- US Market Expansion: Develop and execute marketing strategies specifically tailored for the U.S. market, ensuring messaging, channels, and tactics align with U.S. audience behaviors and needs
- Marketing Strategy \& Attribution: Implement direct response advertising strategies within a bigger marketing playbook to bridge attribution gaps, tracking harder-to-measure initiatives like out-of-home advertising, community building, and offline conversions
- Lead Scoring \& ABM: Develop and implement lead scoring models and execute account-based marketing (ABM) strategies to support an outbound sales motion beyond inbound demand generation
- Affiliate \& Referral Programs: Develop and manage referral and affiliate partnerships to drive additional growth
- External Vendor Management: Oversee freelancers and marketing vendors to support execution while maintaining a hands-on role
- Cross-Functional Collaboration: Work closely with the Chief Growth Officer and sales team to align marketing efforts with revenue goals
Requirements
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7+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in a hyper-growth B2B SaaS environment
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Proven experience running structured growth experiments and iterating based on data-driven insights
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Experience managing and scaling paid media campaigns with direct ownership of budgets
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Strong marketing acumen with the ability to frame and leverage direct response advertising within a broader playbook to track attribution across harder-to-measure channels
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Experience marketing to the U.S. market is a must
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Experience with lead scoring, account-based marketing (ABM), and supporting outbound sales motions beyond inbound demand generation
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Hands-on, proactive mindset with a passion for continuous improvement and innovation
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Strong analytical skills with expertise in tools such as Google Analytics, Looker, or equivalent
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Ability to work in a fast-paced startup environment, collaborating closely with leadership
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Experience in the fitness or wellness tech industry
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Knowledge of AI-driven marketing automation tools
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Familiarity with lifecycle marketing, email marketing, and CRM strategies
Benefits
- Competitive compensation package
- 100% remote-first culture (Canada-based role)
- Health \& Insurance Benefits: Comprehensive group insurance plan, including health, dental, life, and long-term disability coverage, with FLiiP covering 50% of premiums
- The opportunity to make a major impact at a fast-growing startup
- A collaborative, growth-oriented team culture
- Direct access to the executive team and significant ownership of strategic growth initiatives
If you're a hands-on growth marketer who thrives on experimentation and scaling customer acquisition, we want to hear from you! 🚀
