Our client is a non-profit Foundation seeking to hire a full-time Digital Marketing \& Communications Manager to play a key role in launching Canada's newest scholarship program designed to empower the country's next generation of thoughtful, driven future leaders. We seek an energetic, organized, and entrepreneurial individual who is excited about the opportunity to build a high-impact program from the ground up with a passionate team! The team is supported by a world-class Advisory board of top Canadian business and not-for-profit leaders.
As the first hire in the Marketing \& Communications function, the Digital Marketing \& Communications Manager will be responsible for establishing the program's public presence, shaping its voice, and developing engaging digital content to reach key audiences. This role is both strategic and operational, involving planning, execution and measurement. The Digital Marketing \& Communications Manager will have a drive for excellence and a passion for creating and managing inspiring digital content.
Essential Duties and Responsibilities:Develop and execute a digital communications strategy to promote the mission and engage key audiences
Manage day-to-day digital marketing operations, including a robust editorial calendar, website updates, and social media strategy
Create compelling digital content (graphics and written copy) for the website, social media platforms, e-mail communications, etc.Lead community partnerships and outreach with youth empowerment organizations connected to ambitious youth
Design inspiring documentation (e.g. case for support) to support and drive ongoing fundraising efforts
Manage and grow the social media presence, ensuring engagement with key stakeholders
Develop and execute digital campaigns for programs, events, and fundraising initiatives using data \& analytics to refine strategies
Oversee website maintenance, ensuring a strong brand identity
Over time, manage and mentor team members focused on content creation
Qualifications:The Digital Marketing \& Communications Manager should hold a degree from an accredited four-year university or college, preferably with a focus on marketing, communications, business, languages or journalism. Ideal candidates will embody the core qualities the organization aims to cultivate: curiosity about the world, a passion for life-long learning, open-mindedness, a collaborative spirit, humility, optimism, a focus on excellence and a drive to build an impactful program for Canada. Experience:3 years of experience in digital marketing, communications, or content creation Strong expertise in content creation, including copywriting, video editing, and graphic design
Attributes \& Preferred Skills:Exceptional writing skills for various platforms and audiences
Strong analytical skills with experience using data-driven insights to optimize engagement
Ability to balance hands-on execution with strategic planning in a fast- moving environment
Reliable, detail-oriented, and adaptable, with excellent organizational skills
Proficiency with content management systems like WordPress and WebflowKnowledge of digital project management processes and best practices
Proficiency with making high-quality video and static content for social media
Familiarity with design tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Premiere Pro)Familiarity with HTML, CSS, and JavaScript
