Job Title: Head of Growth Work Type: Full Time - (Remote/Hybrid)Location: Toronto, ON Salary Range: 120K - 125KAbout the Company: We're recruiting a Head of Growth for a fast-growing DTC fitness startup that's redefining how people train at home. This is a pivotal hire --- the company's first dedicated growth leader --- and an opportunity to own the entire growth function from the ground up.
You'll work directly with the founders and leadership team to build and scale a high-performing growth engine across performance marketing, retention, lifecycle, CRO, and more. The team is rapidly scaling. They deliver best-in-class fitness gear, experience, and customer service to a passionate and growing community of athletes, home gym owners, and performance-driven individuals.
Their catalog features over 100 of the world's top fitness brands, and they're building a category-defining DTC brand for people who care about quality, performance, and training at the highest level. If you're looking to take the reins in a high-impact, high-ownership role --- this is it. As their Head of Growth, you will be leading their full-funnel marketing efforts, scale revenue, and improve retention.
Responsibilities: Lead performance marketing across Meta, Google, YouTube, and more
Build \& optimize campaigns through A/B testing (ads, emails, landing pages, offers)Manage lifecycle \& retention marketing (email/SMS via Klaviyo)Drive CRO \& UX improvements for higher conversions
Own analytics \& reporting (Triple Whale, GA4, Shopify, Klaviyo)Leverage AI tools to accelerate creative, testing, and analytics
Support the launch \& growth of Orion, our new in-house strength equipment brand
Qualifications:3-5 years in growth/performance marketing (eCommerce or DTC preferred)Experience managing $100K per month in ad spend
Strong background in ads, email marketing, CRO, and funnel optimization
Hands-on experience with UGC, video, and performance creatives
Proficiency in Shopify, Meta Ads, Google Ads, Klaviyo, GA4Self-starter who takes ownership and drives results
Nice to Haves:Experience launching a new product or brandSEO or organic content expertise
Smart use of AI tools for creative testing \& optimization
If this sounds like you then please apply!**Please note - only qualified applicants will be contacted.
