Ecommerce Manager -- Direct to Consumer
Are you an experienced Ecommerce professional with a passion for beauty and skincare? A dynamic and innovative skincare brand is looking for an Ecommerce Manager to drive the growth of its Direct-to-Consumer (DTC) business across Canada, the USA, and the UK.
Location/Model: Toronto, in-office 4 days/week, remote 1 day
Salary: $80--90K Performance-Based Bonuses
Experience: 3--5 years in CPG or a similar industry
About the Role:
As the Ecommerce Manager, you will play a key role in scaling the brand's DTC ecommerce business. You will be responsible for executing digital marketing strategies, optimizing website performance, and driving customer acquisition and retention. Working closely with leadership, you will own ecommerce performance and ensure that sales targets are consistently met.
Key Responsibilities:
- Ecommerce Strategy \& Execution: Develop and implement strategies to drive online sales, customer acquisition, and retention.
- Digital Marketing \& Customer Conversion: Manage SEO, SEM, paid media, email marketing, and social media campaigns to enhance performance.
- Website Management \& Technical Optimization: Ensure smooth site functionality, oversee backend integrations, and troubleshoot issues to optimize user experience.
- Omni-channel Marketing \& Social Strategy: Collaborate with social media teams to align marketing efforts and create a seamless shopping experience.
- Amazon Marketplace Management: Lead strategy and execution for Amazon, including product listings, advertising, and promotional tactics to maximize visibility and sales.
- Analytics \& Performance Reporting: Track and analyze data to optimize marketing spend, improve conversion rates, and maximize ROI.
- Budget Oversight: Manage and allocate a large-scale ecommerce budget effectively to drive growth and ensure cost-efficiency.
- Cross-functional Collaboration: Work closely with product, customer service, fulfillment, and creative teams to enhance ecommerce operations.
Who You Are:
- 3--5 years of experience in ecommerce management, preferably in CPG or a similar industry.
- Strong understanding of SEO, SEM, paid media, email marketing, and social media strategy.
- Proven ability to scale DTC ecommerce businesses and optimize digital marketing efforts.
- Hands-on experience with ecommerce platforms (Shopify, WooCommerce, etc.) and analytical tools (Google Analytics, Google Tag Manager).
- Experience managing large marketing and ecommerce budgets with a focus on ROI.
- Direct experience managing Amazon seller and/or vendor accounts.
- Strong data analysis skills and a deep understanding of customer journeys and conversion funnels.
- Excellent problem-solving, communication, and collaboration skills.
- Ability to thrive in a fast-paced, results-driven environment.
Nice to Have:
- Experience with international ecommerce markets (Canada, USA, UK).
- Familiarity with A/B testing, UX optimization, and influencer marketing.
- Experience working with external agencies and vendors for technical support and paid media campaigns.
Why Join Us?
- Opportunity to shape the ecommerce strategy of a fast-growing skincare brand.
- A collaborative, innovative, and supportive team environment.
- Career growth and development opportunities.
