Collecting, measuring, and analyzing data from your SEM campaigns. It involves tracking and optimizing the performance of paid ads on search engines. Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google.
Manage the Commercial Online activities and promote the Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.). Analyze campaign performance data and provide actionable insights. Create and test ad copy and landing pages.
Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy. Handle Google Merchant Center and Feed optimization. Years of experience needed 1--4Technical Skills:
- Google Analytics / Google Ads
- English and French Language
- Working with tables in SQL
- Database management
- Excellent problem-solving skills
- High level of attention to detail
