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Data Analysis \& Reporting:
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Collect, analyze, and interpret marketing data to assess campaign performance and identify trends and opportunities.
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Create and deliver regular reports on key performance indicators (KPIs), including ROI, conversion rates, customer acquisition, and sales performance.
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Use data visualization tools (e.g., Excel, Google Analytics, Tableau) to present insights and trends clearly and concisely.
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Campaign Performance Tracking:
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Monitor and track the performance of digital and offline marketing campaigns, including paid search, social media, email marketing, and more.
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Provide actionable insights to optimize marketing efforts and recommend improvements to reach performance goals.
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Conduct A/B testing and other testing strategies to determine the most effective tactics and strategies for different marketing channels.
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Market Research:
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Conduct competitive analysis and monitor industry trends to help identify emerging opportunities or threats.
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Analyze consumer behavior and preferences through surveys, focus groups, and social listening tools to inform marketing strategies.
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Provide recommendations for target audience segmentation and messaging based on research findings.
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Customer Insights \& Segmentation:
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Analyze customer demographics, purchasing patterns, and behavior to identify key segments.
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Assist in developing customer personas and identifying high-value customer groups for tailored marketing initiatives.
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Collaborate with teams to ensure marketing strategies are aligned with customer needs and expectations.
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Marketing Automation \& Tools Management:
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Utilize marketing automation platforms and CRM tools to track customer journeys, engagement, and behavior.
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Manage and optimize digital tracking tools (e.g., Google Analytics, SEMrush, HubSpot) to ensure accurate data collection and reporting.
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Provide recommendations on new marketing tools and technologies to improve marketing efforts and insights.
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Collaboration \& Strategy Support:
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Work closely with cross-functional teams (e.g., content, creative, sales, product) to understand marketing goals and business objectives.
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Support the development of marketing strategies by providing data-driven recommendations and insights.
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Assist in budget allocation decisions based on performance metrics and ROI analysis.
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Forecasting \& Budgeting:
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Assist in the development of marketing forecasts and budgets based on historical data and predictive analytics.
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Help track marketing spend and recommend budget adjustments based on campaign performance and trends.
