The Role
Skills Do you have the skills that will enable you to succeed? - We'd love to work with you if you have:
- Champions a customer first strategic approach coordinating cross functional digital teams in the creation and flawless execution of end-to-end digital marketing strategy across organic, owned, and paid digital channels for specific lines of business.
- Focuses on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience.
- Responsible for planning and executing across the authenticated digital channels (Online banking, Mobile banking app, ABM).
- Oversees the execution across other digital channels (.COM \& Paid) in customer acquisition, sales, engagement, and adoption campaigns for assigned business lines.
- Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the customer.
- Coordinates subject matter expertise across platforms to proactively identify and recommend future campaigns and initiative improvements through active awareness by staying ahead of emerging customer needs. Has a high level of digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results
- Provides input to help support the strategy for evolving the authenticated \& unauthenticated digital banking channels.
- Participates in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys, and other initiatives to meet customer demands and drive sales, online and mobile banking adoption, and customer engagement initiatives.
- Leads all campaign testing activities across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well as responsible for all escalations related to operational activities.
- Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
- Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
- Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
- Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Do you have the skills \& experience that will enable you to succeed in this role?
- Minimum of 3-4 years of digital direct to consumer marketing experience.
- Strong initiative, forward thinking, and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
- Superior communication skills with the ability to influence and guide strategy and campaign testing and optimizations.
- High attention to detail, exceptionally organized, and strong project management skills.
