Digital Marketing Analyst-R-246518

Mastercard • Toronto, Ontario, Canada • 18h ago

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title And Summary

Overview

Do you have a passion for marketing?
Do you have experience in creating and executing best-in-class email communications and digital campaigns that drive results?
Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?

About The Role

Contribute to overall digital and email strategy, customer journey mapping, and lifecycle marketing initiatives
Develop and execute targeted and automated email campaigns---including onboarding, nurturing, and retention---for financial institutions and merchants
Leverage dynamic content and personalization tactics to enhance engagement and relevance
Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate
Collaborate with content creators and designers to produce compelling email content
Implement A/B tests to optimize campaign performance
Report on email campaign success using platform tools
Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)
Manage email databases and segmentation for targeted outreach
Oversee daily production, scheduling, and execution of email campaigns.
Test email assets for compatibility across email clients, browsers, and mobile devices
Stay updated on industry trends and best practices to refine strategies
Collaborate with cross-functional teams to integrate email campaigns with broader marketing efforts
Experience with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Knak)
Proficient in integrating email marketing platforms with CRM systems (e.g., Salesforce)
Strong understanding of email marketing best practices, including compliance with deliverability standards (e.g., CAN-SPAM, GDPR, DMARC, DKIM, SPF)
Working knowledge in audience segmentation and leveraging dynamic content for personalized messaging
Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
Experience building and optimizing automated workflows for lifecycle marketing (e.g., onboarding, lead nurturing, retention)
Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
Comfortable with A/B testing methodologies and applying insights to refine strategy
Knowledge of email design principles, including responsive design, HTML, and CSS
Creative copywriting and editing skills tailored for digital engagement
Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
Excellent attention to detail with strong time management abilities
Ability to adapt and learn in a fast-paced, evolving environment
Understanding of how email supports broader multi-channel marketing strategies and customer journey mapping

Qualifications

Bachelor's degree in marketing, communications, or related field (or equivalent experience)
Experience in email marketing or digital marketing
Proficiency in email marketing platforms and analytics tools
Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator
A highly motivated self-starter who can proactively work on their own initiative, take ownership and drive projects forward and deliver tangible, measurable results

Corporate Security Responsibility

Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.