Title: District Sales Manager -- ART
Territory: GTA Eastern \& Northern Ontario
Location: Remote-based within territory (HWY 400 to Kingston \& North)
Department: Sales -- Automotive Refinishing
Reports To: Regional Sales Manager -- Ontario, Canada
Job Description
WHO IS MIRKA!?
Mirka Ltd is a world leader in surface finishing technology and offers a broad range of groundbreaking sanding solutions for the surface finishing and precision industry.
Decades of experience and a strong commitment to product development has seen us become a pioneering specialist in flexible abrasives and revolutionary, patented products which allow customers to enjoy a truly dust-free surface finishing process.
Additionally, we have through our innovative research and development program, also launched new micro-finishing products for optimized engineered surface finishing processes, as well as a full range of polishing compounds.
Moreover, the growing Mirka Power Tools department develops and manufactures advanced sanding and polishing machines, providing outstanding ergonomic and functional benefits to users. These innovatively designed tools combined with a range of effective, high-quality accessories, give Mirka's customers unmatched access to a complete sanding solution to meet their individual needs.
Mirka is a globally expanding company with 18 subsidiaries located in Europe, Middle East, North and South America as well as Asia. Headquarters and production are located in Finland. More than 97% of our products are exported and sold in over 100 countries.
Position Summary:
Mirka Canada is seeking a results-driven District Sales Manager (DSM) to lead sales growth in the Automotive Refinishing (ART) segment across the Eastern GTA and Northern Ontario. This individual will be responsible for expanding market share by converting high-potential body shops, managing distributor relationships, and executing our go-to-market strategy.
This is a headcount replacement for an established territory with strong potential and a solid existing customer base.
Key Responsibilities:
Territory Sales \& Conversions
- Execute strategic growth plans focused on converting premium body shops, including MSOs, Banners, and large independents.
- Drive trials of Mirka abrasives and transition prospects toward long-term conversion contracts.
Distributor Engagement
- Build and maintain strong relationships with key regional distributors.
- Expand Mirka's presence with growing dealer networks and national distributor chains.
- Partner with distributors to ensure inventory alignment and seamless shop conversions.
Sales Activity \& CRM Management
- Accurately log and maintain opportunities, trials, demos, and conversions in CRM (SAP or equivalent).
- Meet or exceed KPI benchmarks related to shop visits, opportunity creation, trials, and successful conversions.
Market Development
- Identify and pursue growth opportunities in underserved regions throughout the territory.
- Participate in trade shows, product demonstrations, and training sessions.
- Monitor competitive activity and provide market intelligence and insights to the team.
Qualifications:
- Minimum 5 years of experience in B2B field sales; experience in automotive refinishing or technical sales preferred.
- Proven consultative selling skills and ability to run impactful product demonstrations.
- Experience managing a defined sales territory and working closely with distributor partners.
- Proficiency with CRM systems (SAP preferred).
- Highly self-motivated and results-oriented, with the ability to work independently.
- Strong communication, presentation, and relationship-building skills.
- Valid driver's license and ability to travel extensively within the territory.
Why Join Our Team?
- Be a part of a global leader in surface finishing solutions, known for innovation and performance.
- Represent a premium portfolio of products and cutting-edge technology.
- Competitive compensation, performance-based bonus program, comprehensive benefits, and a vehicle allowance.
- A culture that values autonomy, entrepreneurial drive, and professional growth.
To Apply:
Please send your resume and a brief cover letter outlining your qualifications and relevant experience to: ************@mirka.com
