Marketing Specialist IV (Paid Search)

WilsonHCG • Toronto, Ontario, Canada • 19h ago

Description and Requirements Responsibilities:

Campaign Execution \& Management: Execute and manage the daily operations of paid search campaigns across Google and Bing Ads, ensuring accurate implementation of targeting, bidding, budgets and ad creatives.
Platform Optimization: Execute optimization tasks within Google Ads and Bing Ads, including SQR, bid adjustments, negative keyword additions, audience refinements and more.
Budget Management \& Tracking: Assist in the management of weekly and quarterly budgets, ensuring adherence to allocated spend and proactively flagging any potential over or under-spending.
Performance Monitoring \& Reporting: Regularly monitor campaign performance, generate recurring reports, and provide clear summaries of key metrics and trends using Google Sheets.
Data Analysis \& Insights: Analyze campaign performance data to identify areas for improvement in execution and efficiency, providing data-backed observations to the Paid Search Lead.
Cross-functional Support: Collaborate effectively with internal teams (e.g., analytics) to ensure accurate data tracking and reporting.

Qualifications:

Hands-on SEM Execution: Proven experience in the daily execution and management of SEM campaigns on Google Ads and Bing Ads.
Platform Proficiency: Strong working knowledge of Google Ads and Bing Ads platforms. Familiarity with Google Ads Editor and understanding of campaign types like DSA, Demand Gen and PMax is essential.
Reporting \& Analytics: Experience in generating regular performance reports and a comfortable understanding of key paid search and business metrics.
Budget Management Fundamentals: Understanding of budget monitoring and adherence within paid search campaigns.
Google Sheets Proficiency: Demonstrated strong proficiency in using Google Sheets for data management, analysis, and reporting (e.g., formulas, pivot tables, data manipulation).
Attention to Detail: High level of accuracy and attention to detail in campaign implementation and reporting.
Proactive \& Organized: Ability to manage tasks efficiently, meet deadlines, and proactively identify potential issues.
Learning Agility: Ability to quickly learn and apply new platform features and execution processes.
Bachelor's degree in Business, Marketing, or a related field is preferred.
Minimum of 5 years of hands-on experience in Paid Search execution and reporting.
Solid understanding of campaign management fundamentals.
Familiarity with web analytics tools (e.g., Adobe \& Google Analytics) is a plus.
Proficiency in French and/or Spanish is considered a valuable asset.

WilsonHCG

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