Scoop is redefining how field service teams operate with our AI-powered SaaS platform. We help companies streamline workflows, boost team alignment, and scale faster with intelligent automation. We're now looking for a Head of Community \& Customer Marketing --- a strategic and energetic leader to build, own, and grow a thriving customer community that drives retention, referral, and brand advocacy.
Role Overview
This role is at the heart of our customer experience strategy. You'll lead community development, advocate programs, and targeted marketing initiatives that help customers thrive with Scoop --- and tell the world about it. Your work will help position Scoop as the category leader in AI-powered field service operations, both in the eyes of our customers and the market.
This is an exciting opportunity where you'll play a significant role in customer retention, community engagement, and product marketing. You'll be working with Marketing, Product, Customer Success, and Sales teams on growth initiatives.
Responsibilities
🌱Community Leadership \& Engagement
- Build and manage a highly engaged online customer community from the ground up.
- Select and manage platforms such as Circle, Bettermode, or similar to house the community experience.
- Run dynamic community programming: events, workshops, AMAs, product showcases, success roundtables, and more.
- Cultivate relationships with superusers and customer champions to promote organic engagement and knowledge sharing.
📣 Customer Marketing \& Communication
- Translate product updates and features into engaging, well-designed content for customer audiences.
- Create newsletters, lifecycle campaigns, and customer marketing initiatives that drive adoption and product usage.
- Collaborate with Product and CS to spotlight customer wins, success stories, and testimonials.
- Ensure all customer-facing roles and key executives perceive Scoop as dynamic, modern, and market-leading.
🚀Referral \& Advocacy Program
- Design and manage a customer referral program that drives qualified leads and expands existing accounts.
- Identify advocates and facilitate co-marketing opportunities (reviews, case studies, guest content, etc.).
- Foster a brand experience that encourages customers to share their success and recommend Scoop.
🧠Growth, Retention \& Strategy
- Own metrics for community health, engagement, retention, and referral program performance.
- Partner cross-functionally with Marketing, CS, Product, and Sales to align efforts with business growth goals.
- Track performance and continuously optimize programs for maximum impact.
Qualifications
- 6 years of experience in B2B SaaS customer marketing, community management, or lifecycle marketing.
- Extensive hands-on experience building and managing customer communities in a SaaS environment.
- Expertise in community/CMS platforms like Circle, Bettermode, Higher Logic, or comparable tools.
- Proven success designing and running B2B SaaS referral programs that generate tangible results.
- Proven success in engaging customers to leave reviews across platforms such as Capterra or G2.
- Strong organizational skills --- able to plan and execute multiple campaigns and community initiatives simultaneously.
- A natural communicator with strong writing and content formatting skills and a good sense of design (you don't need to be a designer, but your visuals should look sharp and professional).
- Social, high-energy, and confident --- you shine in presentations, events, and customer interviews.
- SaaS product savvy --- you understand how to market to different user personas and communicate complex features simply.
Bonus Skills/Experience
- Experience working in field service or AI-driven software industries.
- Familiarity with product marketing principles and product-led growth models.
- Experience launching self-serve community portals or customer education hubs.
Benefits
- Competitive salary.
- Fully Remote, Work Anywhere in Canada.
- Health, dental, and vision insurance.
- Health and wellness spending account.
- Opportunities for professional development and training.
- Collaborative and innovative work environment.
Apply Now: https://www.scoop.solar/community-marketing-manager-scoop-is-hiring/?
About Us
At Scoop, we're on a mission to empower the renewable energy and new infrastructure revolution. Our team consists of passionate experts with deep knowledge of renewable energy operations, software engineering, robotics, and artificial intelligence. We understand the unique challenges faced by fast-growing solar and renewable energy companies and we're committed to solving them.
The renewable energy industry is undergoing rapid growth, however, scaling successfully while maintaining quality and profitability requires more than just hard work. Companies need tools designed specifically for today's distributed, mobile workforce. That's where Scoop comes in.
Founded by industry veterans who've experienced the challenges of field operations firsthand, Scoop is built with the future of our planet in mind. We're more than just a software company we're partners in helping renewable energy companies scale faster and more efficiently, all the while contributing to the fight against climate change. As we continue to grow, we're building a world-class team that shares our vision for a sustainable future.
