About the role:Fitzrovia is seeking an Associate Director, Marketing to lead property and corporate-level marketing in Montreal. This role spans from pre-construction to stabilization marketing, requiring innovation, creativity, and a bold approach to challenge industry norms. The ideal candidate is a passionate self-starter with a problem-solving mindset and a drive to push boundaries.
This position offers cross-functional collaboration with development, construction, operations, investments, and accounting teams, providing exposure to all aspects of rental development. At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development. As we are a highly collaborative team, this role is full-time in-office, and the successful candidate will be required to work in the office Monday to Friday.
Regular travel to Toronto is required. Responsibilities:Strategic oversight of the multi-family marketing program across the Quebec portfolio, ensuring alignment with company goals and objectives. Approve and refine strategic marketing plans and campaigns created by the marketing team, focusing on differentiation, increased market share, and revenue optimization.
Review and approve all marketing operating and CapEx budgets prepared by Marketing Managers, regularly monitoring financial performance to ensure adherence to budgets and achievement of marketing goals. Ensure consistent adherence to branding standards across all platforms and public-facing materials. Supervise all marketing team members in Quebec and work with Human Resources to effectively recruit interview, hire, orient, and train employees.
Manage employee performance in accordance with Company policies, values, and business practices. Facilitate professional growth for the marketing team by organizing learning opportunities, such as competitor tours, best practice reviews, and internal playbook evaluations, to enhance execution quality. Serve as the final approver for marketing invoices, ensuring that all expenses are meticulously recorded.
Track and analyze key marketing metrics (e.g., conversion rates, click-through rates, CPM) and provide actionable insights during marketing and leasing meetings to optimize results. Review weekly reports prepared by Marketing Managers and Coordinators on tours, prospects, leases, and ad performance. Offer strategic feedback to improve campaign effectiveness and optimize lead generation.
Oversee the preparation and review of monthly lease-up reports for investors, ensuring conclusions and recommendations are data-driven and actionable. Ensure that the marketing team performs regular audits of campaigns on websites, Internet Listing Services (ILS), and tour booking forms, identifying opportunities for improvement. Stay informed of industry trends, recommending and implementing emerging technologies (e.g., AI tools, advanced lead generation platforms) to maintain a competitive edge.
Provide professional French translation services for English marketing copy, ensuring localized messaging resonates with the target audience in Quebec. Lead the preparation of award submissions by ensuring the highest quality content, design, and presentation to maximize recognition. Oversee adherence to marketing standards, checklists, playbooks, and timelines, ensuring a consistent and efficient workflow.
Strengthen partnerships with internal teams, including leasing, property management, asset management, and leadership, to optimize asset performance and marketing strategies. Regularly perform detailed analytics comparing company performance against direct competitors and the overall market, using findings to inform strategy and identify opportunities for growth. Other tasks and responsibilities as assigned by the VP, Marketing.
Qualifications and Experiences:University degree in marketing management, business, or a related field7 - 10 years of professional marketing experience Experience in multi-family marketing is considered an asset
Extremely analytical -- an industry leader and up to date on rental market data and trends
Excellent communicator both in written and oral forms and an ability to articulate goals and requirements
Strong presentation skills
Experienced in MS Office Experience in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) applications is considered an asset
Flexibility -- the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlines
Why Fitzrovia:Fitzrovia is Canada's largest developer of purpose-built rentals, with over 8,800 units completed, acquired, or under development across the Greater Toronto Area and Montreal, representing over $9 billion in assets under management.
We deliver high quality rental supply to the housing market across the affordability spectrum, including our flagship Fitzrovia Collection communities, Maddox modern vintage communities and Waverley premier student accommodations. We distinguish ourselves through our vertically integrated operating model where we own and manage the full process from land acquisition through to design, construction, leasing and award-winning property and asset management. We put our residents first and relentlessly innovate to exceed their expectations with world-class hospitality, amenities, and customer service.
Our vibrant rental communities inspire and connect our residents while delivering long-term cash flow and capital appreciation for our investment partners. We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. As a proud Canadian company, we are consistently recognized as one of the
Best Places to Work by
The National Apartment Association. To learn more about Fitzrovia, our people and our communities, visit www.fitzrovia.ca. The future of rental living is here.
Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us at *******@fitzrovia.ca. ** La version française de cette offre d'emploi est disponible ici: Directeur associé, Marketing | Fitzrovia |
