This role is hybrid one day per week on Wednesdays and remote four days per week.
About Us: Honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by ++Comparably++ , EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. Learn more at ensembleiq.com.
About the Role: The Assistant Marketing Manager, in alignment with the Marketing Manger, and with guidance from the Senior Director of Marketing, will be responsible for the overall development and execution of integrated marketing programs for a portfolio of Canadian B2B brands and events primarily serving the grocery markets to drive growth in media audience, event attendees, and advertiser/sponsorship leads. You will work with some of the preeminent brands in the industry, uch as Product of the Year Canada and Canadian Grocer, including relevant industry events and awards programs.
Key Responsibilities:
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Support the overall marketing strategy for Product of the Year Canada and Canadian Grocer, media and events, to ensure fulfillment of sales, brand, and event marketing objectives via a variety of marketing channels.
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Closely partner with the Marketing Manager and Event Registration Specialist for marketing execution support of campaigns, initiatives and events.
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Sales Marketing: Lead campaigns and initiatives to drive brand/product awareness with customers, sponsors, and prospects---creating demand, nurturing interest, and generating qualified leads to increase the overall sales pipeline. Liaison with the sales team to understand marketing needs and gather details on what needs to be communicated.
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Brand Marketing: Develop the overarching brand marketing strategy to establish and communicate the value proposition of the brands within the portfolio---elevating the brands within the industry. Execute campaigns across a variety of channels, including email, programmatic, content syndication, retail media, and more. Liaison with the publisher and editor to understand key brand attributes to support marketing needs.
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Event \& Award Marketing: Develop, execute, and manage marketing campaigns for multiple B2B events and awards across the Canadian consumer goods and grocery market---driving interest, registrations, attendance, nominations, and sponsorship leads throughout the event \& award cycles; Working closely with the brand team and with Event Operations.
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Marketing Analysis \& Reporting : Measure, track and analyze the performance of campaigns and marketing activities, providing recommendations to adjust and optimize the marketing strategy for growth.
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Team Coordination: Collaborate with other internal stakeholders to ensure the timely and quality execution of key marketing projects that span multiple brands and teams, including Editorial and Audience Development.
