What you'll do:
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Serve as the primary liaison between top technology partners to align partner marketing aspirations and investments with Softchoice's demand generation programs.
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Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings, ensuring partner-driven solutions complement and enhance Softchoice's existing portfolio.
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Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey.
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Work alongside the Growth Marketing Managers in the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs.
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Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel.
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Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals.
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Collaborate with the e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of our digital sales channels.
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Work with the SAM+ hub team to promote partner technology procurement throughthe platform, creating seamless pathways for customers to explore, evaluate, and purchase partner-aligned solutions.
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Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results.
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Own the execution of connecting partner technologies to Softchoice solutions within the demand generation programs, aligning with content, audience, and funnel strategies.
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Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels.
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Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.
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Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements.
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Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement.
What you will bring to the table:
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Experience: 2 to 3 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment.
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Executional Focus: Proven ability to translate strategic plans into effective execution with measurable results.
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Funnel Expertise: Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful.
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Collaborative Skills: Demonstrated success in working cross-functionally with marketing, sales, and partner teams.
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Portfolio Management: Familiarity with managing technology partner offerings and aligning them to broader solution portfolios.
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Analytical Mindset: Proficiency in tracking and analyzing campaign performance, with the ability to report on partner-specific contributions to larger program goals
Why You'll Love Working Here:
- The People: You'll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Softchoice
