Only candidates able to work onsite a minimum of three days per week will be considered. Deep Trekker is a global leader in providing innovative underwater robotics solutions for diverse industries, including aquaculture, infrastructure inspection, public safety, and environmental monitoring. As part of our mission to deliver world-class solutions, we are looking for a Marketing Analytics Specialist to join our team and help us harness the power of data to drive decision-making, improve customer experiences, and optimize business performance.
We are seeking a highly skilled and motivated Marketing Analytics Specialist to take ownership of our data strategy and implementation. In this role, you will play a pivotal role in managing analytics platforms, providing actionable insights, and ensuring data accuracy and reliability. You'll collaborate across teams to support strategic decision-making and deliver impactful data-driven solutions.
Analytics Strategy \& Implementation: Act as the primary expert in Google Analytics 4 (GA4), overseeing its implementation, configuration, and management. Conduct comprehensive audits of analytics setups and recommend optimization strategies to enhance data quality and tracking. Synthesize data from multiple sources (e.g., CRM, marketing platforms, sales data) to provide a comprehensive view of performance.
Insights, Analysis \& Reporting: Regularly present insights and findings to technical and non-technical audiences. Optimization \& Testing: Collaborate with marketing, sales, and product teams on A/B testing initiatives, providing data-driven analysis and recommendations. Partner with marketing to iterate on campaigns and strategies based on data-driven outcomes.
2 years of experience with Google Analytics 4 (GA4), including implementation, configuration, and reporting. \~4 years of experience in data analytics, with expertise in digital analytics tools (e.g., Familiarity with A/B testing and optimization platforms (e.g., Optimizely) is a strong asset. \~ Solid understanding of digital marketing, customer journeys, and conversion optimization.
\~ Excellent analytical and communication skills, with the ability to translate complex data into actionable insights. \~ Previous experience in enterprise technology environments, especially within search, content, or document management systems. Knowledge of Salesforce Cloud, ServiceNow, Adobe, or Sitecore will be advantageous.
Experience with tools like Hyros, Tableau, or Power BI. Familiarity with CRM platforms and sales analytics. Exposure to data integration and ETL tools.
Flexible work options We are committed to fostering a culture where diversity and unique perspectives are valued and celebrated. We encourage all qualified candidates to apply, regardless of age, gender identity, disability, or ethnic background.
