We have an immediate opening for an ambitious Digital Marketing Specialist to join our growing team in London, Ontario. Our ideal candidate is passionate about digital advertising and will enjoy assisting with the development, implementation and optimization of campaigns across Google Ads (Search, Display, You Tube) and social media (Facebook, Instagram, ).
As a key member of the Marketing Team you will assist with day-to-day marketing tasks, coordinate email marketing campaigns, develop content and suggest creative ways to attract more customers while being brand focused.
All applicants must include a portfolio of their work with their application.
KEY RESPONSIBILITIES:
- Initiate and optimize advertising campaigns using Google Ads, Facebook Business Manager, and
- Execute \& monitor campaigns closely to ensure daily spends align with budget
- Collaborate with the marketing team to develop strategies and campaigns
- Create engaging written, graphic and video content, provide analytical reporting of campaigns to stakeholders
- Publish email marketing campaigns including scheduling, testing, and reporting
- Research audience preferences and discover current trends, competitive analysis, website profiling, and search engine keyword analysis
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Analyze campaign data and create reports considering performance trends and data anomalies, while identifying opportunities for optimization
- Stay up to date with current trends and changes to all social platforms and provide recommendations
- Assist with the day-to-day marketing tasks and coordination of projects as assigned
QUALIFICATIONS:
- University or College Degree or Diploma in a related field
- 3 years marketing experience (agency experience preferred)
- Marketing experience creating food industry/restaurant/hotel ads preferred
- Google Ads Certification, ability to independently run Google Ads
- Excellent understanding and execution of paid social media platforms
- In-depth knowledge of SEO and Google Analytics, experience with MailChimp \& WordPress
- Strong experience working with SEO and Google Analytics, advanced problem-solving skills
- Ability to deliver creative content (text, image, and video)
- Detail oriented, ability to take initiative and manage time effectively
- Ability to prioritize and work in a fast-paced environment
- Enthusiastic and team oriented with the ability to work independently as well
- Advanced Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Drivers license with the ability to drive to other office locations occassionally
