Regional Marketing Manager

Centric Software • Toronto, Ontario, Canada • 4h ago

Job Title

Location:

About Centric Software:

Job Summary:

Job Responsibilities:

Digital Campaigns

Plan, develop and execute digital campaigns that align with overall business objectives. Manage campaign timelines, deliverables and budget.
Research and oversee advertising opportunities, maintain media relationships and coordinate ad placements
Recommend and align social media strategies with broader campaign goals
Analyze campaign results against KPIs and apply key insights to improve future initiatives

Field Events

Plan and execute the event plan for all related field events including, but not limited to webinars, trade shows and seminars. Research creative event ideas and options for the region
Evaluate event results and prepare ROI reports. Manage budget and invoice with vendors

Partnership Programs

Identify and cultivate strategic co-marketing opportunities with industry partners to jointly promote solutions, co-host events and generate leads
Collaborate with sales to develop go-to-market plans, campaign content and enablement materials tailored to consulting partner audiences
Engage with industry associations to explore co-marketing opportunities and manage membership agreements

Qualifications:

5+ years of experience in B2B / B2C marketing in the Food \& Beverage and/or technology sector
Proven experience in marketing
Experience working with vendors and budgets
Experience collaborating with several departments cross-functionally
Autonomous with an understanding of responsibility and accountability
Good interpersonal communication and collaboration skills (ability to negotiate)
Energetic and not afraid of a challenge
Experience working with Salesforce CRM and Pardot marketing automation tool is a plus
Language: English. Spanish or Portuguese is a plus
Bachelor's degree or equivalent
Enjoy working remotely and can travel approximately 10-25% of the time.
Be ready to join an exciting international team and support our continued growth!