Territory/Dealer Manager (Office Furniture)Location: Hyrbrid (GTA based)Reports To: Vice President, Sales \& MarketingOur client is a leading designer and manufacturer of innovative contract office furniture solutions, specializing in flexible, design-driven workspace solutions for businesses, architects, and designers. With a strong reputation for quality, customization, and sustainability, they have built a diverse dealer network and a loyal customer base across North America.
As they continue to expand, they are investing in new business development initiatives to strengthen dealer relationships, drive market penetration, and increase brand awareness in the A\&D community. About the job
Our client is seeking a Territory / Dealer Manager to lead the expansion of their dealer channel across Canada. This is a mid-level position requiring a highly motivated, relationship-driven professional with deep industry knowledge and a strong network within the contract furniture and A\&D community. This role is focused on dealer acquisition, dealer enablement, and relationship management.
The successful candidate will play a pivotal role in identifying, onboarding, and enabling high-potential dealers while representing our client's brand, values, and product portfolio with integrity and expertise. ResponsibilitiesDealer Recruitment \& ActivationIdentify and vet new dealer partners aligned with strategic growth targets
Develop onboarding and support plans to ramp up dealer productivity
Evaluate territory gaps and prioritize regions for dealer expansion
Relationship Management \& EnablementCultivate long-term relationships with dealer principals, sales teams, and influencers
Conduct training sessions and product knowledge events to drive dealer engagement
Provide hands-on support for key opportunities, including pricing, quoting, and product selection
Market Development \& Strategic SalesWork closely with the internal sales and marketing teams to support go-to-market strategy
Participate in major trade shows, A\&D events, and dealer activations
Monitor and report on competitor activity, market trends, and customer feedback
Sales Reporting \& ForecastingMaintain CRM records and dealer performance dashboards
Track activity-based KPIs and report monthly on dealer pipeline progress
Collaborate with operations and marketing to ensure sales alignmentQualifications5 years in the contract furniture industry with a strong record in dealer development or sales leadership is an asset
Deep understanding of dealer business models, procurement processes, and the Canadian contract furniture landscape
Well-established network within A\&D, dealer, and end-user communities is an asset
Experience with dealer onboarding, training, and territory management
Strong business acumen with a strategic, consultative selling style
Highly self-motivated and comfortable with autonomy
Excellent communication, negotiation, and relationship-building skills
Familiarity with Salesforce.com CRM systems and the Microsoft suite of products
About the opportunity
Opportunity to drive revenue growth and shape market expansion strategies.Work with a dynamic team and leadership invested in innovation and success.Competitive salary, bonus structure, and professional growth opportunities.
