Bilingual Marketing Coordinator - National and Provincial Programs
Job Category : Communications \& Marketing
Requisition Number : BILIN004954
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- Posted : May 1, 2025
- Full-Time
Locations
Showing 1 location
Toronto - E\&C and Immigration ServicesToronto, ON M4W, CAN
Hybrid Work Model
Work Hours: Monday to Friday, 37.5 hours per week
Employment Type: Regular Full Time Salaried
Number of Vacancies: 1
Anticipated Start Date: May 19, 2025
Deadline to Apply: May 14, 2025 at 5:00pm
Be the Spark! Join our passionate Marketing and Communications team and help us to achieve great things in our community!
The YMCA of Greater Toronto leads and delivers multiple National initiatives across Canada, including the Summer Work Student Exchange Program (SWSE), Youth Exchange Canada Program (YEC), funded by Canadian Heritage and the YMCA Community Action Network (YCAN), part of the Canada Service Corps.
The Bilingual Marketing Coordinator is responsible for developing, executing, and evaluating bilingual, multi-channel marketing campaigns that promote national programs and support their strategic goals. This role works closely with the national program team to align campaign strategies with program objectives, applying strong business acumen, audience targeting, and marketing insights. It manages the creation of bilingual marketing materials and ensures timely response to day-to-day program marketing needs. The Coordinator also oversees the delivery of the annual program marketing plan, contributing to consistent national visibility and engagement.
In this role, you will:
- Develop quarterly and annual marketing plans by creating campaign briefs, managing media agency relationships, and executing campaigns to support National Programs in collaboration with the Marketing Manager
- Collaborate with cross-functional teams (program leads and stakeholders, Digital Marketing, external communication, graphic design, and operations) to ensure campaign strategy, brand, and product value propositions are reflected in all communications (print, email, app, and digital)
- Identify and pursue program outreach initiatives by collaborating with YMCA associations across Canada and other relevant organizations
- Create recruitment strategies to support acquisition and retention of National Programs staff and participants
- Lead the development and maintenance of project trackers (workback schedules, content calendar, etc.) and produce interim and annual outreach reports for program funders
- Develop and support a civic engagement strategy to increase national exposure
- Provide administrative support for invoice processing, budgeting, and report preparation
- Provide translation support for various programs by coordinating with translation consultants and keeping communication assets up to date
- Perform other duties as assigned
You bring:
- Post-secondary education in Marketing, Advertising, Communications, Business Administration or related discipline or equivalent experience
- Fluently bilingual in both English and French and able to communicate both verbally and in writing
- 2--4 years of related experience is required
- Experience in developing and implementing quarterly and annual marketing plans, and multi-channel marketing campaigns
- Experience or significant interest in: marketing, planning, advertising, copywriting, lead generation, presentations, project management, cross-organizational communication, social media, print, digital, and public relations
- In-depth knowledge of managing and monitoring social media platforms
- Proficient in Microsoft Office
- Proficient in project management dashboards (e.g. Smartsheet)
- Strong and creative problem-solving skills
- Excellent attention to detail and organizational skills
- Self-motivated and works well independently
- Works well under pressure, across multiple projects, with multiple deadlines
- Well-developed interpersonal and relationship-building skills; ability to establish rapport and excellent communication with members, staff, and volunteers
- This position may require travel 2--3 times per year out of province
- Excellent understanding of diversity, inclusion, and equity including the ability to identify and address barriers, work effectively with diverse stakeholders, and integrate equity into program design
- Focus on the health, safety and wellbeing of all children, youth, and vulnerable people in YMCA programs including understanding legal and moral obligations related to reporting suspected child abuse to Child Protection Services
- YMCA Competencies: Accountable, Relationship-Builder, Improvement-Orientated, Team Player \& Leader, Equity and Wellbeing Promoter
Why work for the YMCA?
The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here .
Joining the Y means contributing to over 165 years of providing opportunities for people to shine through programs and services like health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2020--2025 strategic plan, Ignite the Light , which outlines how we are focused on boosting well-being and promoting equity across the Greater Toronto Area.
The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of colour, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA communities.
If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.
In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here .
The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.
